Auto blog

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Check out the 2017 Subaru Impreza live from New York

We just attended the reveal of the 2017 Subaru Impreza. While we don't have any more details ... yet, we do have live photos and video of the car to tide you over. Subaru will unveil its brand-new 2017 Impreza sedan and hatchback at the New York Auto Show on March 23. The reveal will finally tell us whether the company's designers will bring the sharp styling from its concepts to the road. From what we can see in this teaser, though, the production car won't be quite as forward thinking as we'd like. View 11 Photos Subaru has released a single teaser image of the front end, and we can already see that the headlights look like fairly conventional units. In the conceptual models, LED running lights came to a sharp point that drew the eye to the grille. It was certainly a more interesting design than in this photo. The new Imprezas are the first models to use the Subaru Global Platform, which underpins all the company's upcoming models. It's 70- to 100-percent more rigid than the current chassis and has a 40-percent increase in impact energy absorption. A lower center of gravity and reduced body roll should improve the handling. Subaru also promises the 2017 Imprezas have a more spacious interior and upgraded in-car tech. Subaru's concepts made the new Impreza look exciting, and we still hope some of that translates to production. The hatchback arrived first wearing silver at the Tokyo Motor Show. A red sedan then added a trunk to the honed shape at the LA Auto Show about a month later. Related Video: 2017 SUBARU IMPREZA TO DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW ? Reveal on March 23, 2016 ? Completely redesigned for 2017 ? Sedan and 5-door to debut March 10, 2016 – Cherry Hill, N.J. – Subaru of America, Inc. announced today that the all-new 2017 Impreza will debut at the 2016 New York International Auto Show on March 23, 2016. The Impreza has been completely redesigned inside and out, from upgraded in-car technology and a more spacious interior to its sleek new body design. The updated model will include signature Subaru features such as Symmetrical All-Wheel Drive and award-winning safety technology. Both the sedan and 5-door model will be unveiled at the press conference scheduled for 12:20 p.m. ET on March 23, 2016 at the Subaru display following a speech by Fuji Heavy Industries president & CEO, Yasuyuki Yoshinaga. About Subaru of America, Inc. Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan.

Daily Driver: Long-Term 2015 Subaru WRX

In successive weeks the middle west and eastern coast of our country were blanketed in snow. Thankfully for my fellow Michigan-based Autoblog editors and I, our long-term 2015 Subaru WRX was fitted with Dunlop SP Winter Sport 3D tires before the first flake even fell. I stole the keys and ran out of the office was loaned the WRX for a week recently, and made good use of a sunny Saturday to take the car out for a proper, winding road drive. In the video you see here, I happened to have great weather and dry roads for the test, but rest assured that it had been snowy and gross up to that point. We're going to have lots more to say about our gold-footed 'Rex before we give it back, but in the meantime believe me when I say that the car is well-sorted for the worst that Winter '15 will throw at it.