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2019 Subaru STI S209 is a burbling blue beast

The 2019 Subaru STI S209 is a celebration of everything that made the STI and Impreza WRX STI line so popular with car enthusiasts. It has extreme body work, a heavily boosted flat-four that slams you in your seat, performance gizmos such as a center differential controller and an intercooler sprayer, as well as impressive handling and grip, in part due to its all-wheel drive. And of course, it has that signature boxer engine rumble, which has been accentuated with this model's exhaust system. We wanted to share that sound so captured some footage of the car on start-up, gentle acceleration, full throttle acceleration, and some free-revving, in that order. It's a mellow sound, one that occasionally sounds like a motorcycle, but a bit smoother. And while it's noticeable at lower speeds, it's tuned such that it's extremely quiet at cruising speeds, and doesn't become massively louder at full throttle. In fact, you'll notice that the road noise and the wind rushing out of the exhaust ends up overwhelming the rumble at some points. It's something that both Senior Producer Chris McGraw and I noticed in our drives of the super Subaru. If it seems like it's too quiet, we're sure the aftermarket can solve the volume issue for you.

Subaru is America's third most off-roaded brand

When you think of iconic off-road brands, where does Subaru fall on your radar? Somewhere in the middle? Perhaps near the bottom? Don't worry, you're not alone. Until recently spending some time in Bend, OR, where we drove the all-new 2015 Subaru Outback, we never really pegged the Japanese automaker to be a highly lauded brand among off-road enthusiasts, despite many of the company's products actually being quite capable when the going gets rough.
But the data says we're wrong. According to a 2013 J.D. Power study, Subaru vehicles have some of the highest use off road compared to other brands - of course "off road" here just means anything not on a paved road, so even gravel trails and tame two-tracks count in these statistics. Nearly 29.5 percent of its cars are used on trails and dirt roads, with only the Ram and Jeep brands besting that statistic, at 30.2 and 31.0 percent, respectively. Said another way, Subaru sold 424,683 vehicles in the US in 2013, meaning that some 125,281 saw off-road use. Mainstream brands like GMC, Ford and Chevrolet all trail Subaru, and even Land Rover comes in at less than 20 percent.
Some 34.7 percent of Outbacks are taken off paved roads, according to J.D. Power data.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.