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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

This or That: 2005 Dodge Ram SRT-10 vs. 2005 Subaru WRX STI [w/poll]

Some cars, due to ultimate desirability, particular rareness, or spectacular performance/prestige eventually become collectible. It's darn near impossible to know which ones will make it into the rarefied stratosphere of collectibility – why is a late 1960s AMC AMX so affordable these days, whereas prices for late '70s Pontiac Trans Ams are soaring? – but there are some useful indicators to keep tabs on. We're not exactly experts on investing, but we do know cars. As such, we've decided to take our non-expertise on one hand, combine it in the other with our knowledge of all things automotive, wad it up, throw it out and ask for your forgiveness. Or something like that. I've challenged Senior Editor Seyth Miersma to choose a car he thinks will become a future collector's item that's not more than 10 years old, and for no more than $25,000. I've done the same, and we vigorously argued for and against each other's picks. I feel good about my choice, but I don't have the best track record in these contests (I've lost three times, won twice, but they've all been pretty close), so, while I'm not going to beg (please vote for me!), I do hope you find my argument convincing. But first, let's hear from Seyth: Miersma: Ten-years old or newer makes this challenging. At that age most vehicles feel like a plain old used car to me, few hit the "classic" button. But the Subaru WRX STI has always been a special car, and the 2005 cutoff year proves to be very attractive for the parameters of our contest. It's rare; with fewer than 5,000 STI models sold that model year. It's probably the best looking WRX STI ever sold in America; narrowly avoiding the dreadful "horse collar" front fascia. And it's got one of the more die-hard car-geek followings out there. For $25,000, you can also still find examples that have reasonable miles, are in good condition, and haven't all been molested by grown-up Initial D wannabes. With the street racers hacking up collectable examples every day, I like my odds for steep appreciation by way of conservation. I couldn't agree more. It really is difficult to predict what cars will catch the eye of collectors, and the WRX STI seems like a pretty good choice. But I think mine is even better, and I can't let him know that I'd love to park just such an STI in my very own garage. And so goes my argument: Korzeniewski: I like your choice as a driver, Seyth. I'm less convinced of its status as a sure-fire collectible.

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.