2005 Subaru Baja Sport on 2040-cars

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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Mark Higgins sets new Isle of Man record in Subaru STI

Subaru has done it again, setting a new four-wheel lap record around the 37.75-mile TT Mountain Course at the Isle of Man. Mark Higgins in a 2015 WRX STI rocketed through the country roads at an average speed of 116.40 miles per hour to circle the track in 19 minutes, 26 seconds, thereby beating his previous record of 19 minutes 56.7 seconds from 2011 in an STI.
According to Subaru, speeds during the lap ranged from as little as 30 mph to over 160 mph. The STI was mostly stock with the only major mechanical change being different springs and dampers to handle the course's famous bumps at such sustained high speeds. For safety, it also had a rollcage, racing harness, and fire suppression system.
"It was quite a lap we did today and I am really happy to have another record in the bank. The chassis of the new car is so much better it really allowed me to pick up time in each sector in the more technical parts of the course," said Higgins about the run in the Subaru.

2015 Subaru WRX to get CVT option?

The 2015 Subaru WRX will make its debut at the 2013 Los Angeles Auto Show next week - that much we know for sure. We'll have all of the official specs very soon, but it seems Jalopnik has stumbled upon an official-looking document that spells out some of the 'Rex's finer details, including the availability of a continuously variable transmission.
Now, before you throw your laptops and phones out the window, know this: a proper manual transmission will still be available. Do remember, the WRX has always had an automatic option, and the move to a CVT for the 2015 model isn't terribly surprising. According to the document, the new WRX will use a 2.0-liter turbocharged flat-four - a change from the 2.5-liter engine in the current car. Subaru also employs a 2.0T boxer engine in the Forester, where it's mated to a CVT. What's more, the Impreza on which the new WRX is based also uses a CVT in favor of a conventional automatic.
Jalopnik points out that the more hardcore WRX STI will use a 2.5-liter turbo-four, and will only be available with a manual transmission. Additionally, there will reportedly be a "launch edition" of the STI, painted in the car's signature WR Blue (fingers crossed for gold wheels!).