2004 Subaru Impreza Wrx Sedan 4-door 2.0l on 2040-cars

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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

2017 Subaru Impreza makes a stand in the compact segment

If the 2016 Honda Civic was a revelation for the brand as a rebuke of the past couple of generations of their brand-and-butter compact, the 2017 Subaru Impreza appears to be on a parallel trajectory for the lauded all-weather performance brand. Unveiled Tuesday at the 2016 New York Auto Show, the 2017 Impreza brings in an all-new platform that is stiffer, sportier, and a much-needed improvement to stay competitive as the segment tightens up. The car features styling cues that are potentially the most attractive we've seen on a non-WRX model since the turn of the century. The car looks downright European in either sedan or hatchback form, stealing much of the thunder that the Mazda 3 and Civic had brought just a short time ago. Its lines are clean all around, the front and rear are largely without aerodynamic clutter, and much of that style is carried over to the interior that gets a much needed refresh. Gone are the overly utilitarian surfaces and buttons; a clear shift has been made to make the car seem on-par with class leaders like the Civic and Mazda 3, albeit with its own distinctive Subaru style. The dashboard seems just as straightforward as before, but packs the necessary technology to remain competitive in the segment. It seems that Subaru has listened to critiques of the outgoing Impreza, and sought out a way to continue the tradition of making AWD alternatives to the mainstream compacts, but this time without compromises on content. Up and down the four-trim model chain (2.0i, Premium, Sport, Limited), standard equipment is greatly improved. Even the standard 2.0i model will come with the necessary power features that anyone would expect, along with a much-needed 6.5" touchscreen interface that dual-boots with Android Auto and Apple Car Play - something that even the base trim Honda Civic LX does not have, and perhaps, that should put Honda on notice. In the very competitive compact segment, content is king. With standard equipment being on par with or exceeding the headlining Civic and Corolla, the added convenience of AWD is the cherry on top in places with cooler climates. Without major changes to the powertrain (slight power gains for the standard 2.0 H4 and an updated CVT), fuel economy perhaps remains to be the only caveat to the Impreza being a class-leading choice. With the current model rated at 28/37 compared to the Civic's 31/42, a slight improvement wouldn't be much in the grand scheme of things.

Prodrive builds new Isle of Man Subaru for record attempt

Prodrive have released photos of their new weapon for the Isle of Man TT Course. The three-time British Rally Champion Mark Higgins has set a number of records driving a Subaru on the famed Manx course throughout the years, and this time Subaru Technica International and Higgins are teaming up with Prodrive. Prodrive are famous for building Subaru's rally cars in the past, from 1990 to 2008, so the joining of forces gives the Isle of Man TT car an extra helping of motorsport magic. These days, Prodrive is also known for rally-prepared Minis and for building Aston Martin racing cars. They've had their share in giving UK-specification customer cars more power as well, along with creating a one-off, Subaru-based P2 sportscar to showcase their engineering skills and close ties with the Japanese manufacturer. This year's motorcycle event takes place on the treacherous 37-mile circuit in the end of May and early June. Past years' record drives have been especially memorable, and Higgins has been at it since 2011, first dipping under 20 minutes with a 19-minute, 56.7-second run five years ago – besting Tony Pond's 1990 laptime by over two minutes. The latest time for Higgins is 19 minutes and 15 seconds, so it will be interesting to see if the new car does it in less than 19 minutes. Related Video: Featured Gallery Subaru Prodrive Isle of Man Motorsports Subaru Racing Vehicles isle of man tt mark higgins road racing