2013 Subaru Xv Crosstrek 2.0i Limited on 2040-cars

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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru Viziv GT gears up for Vision Gran Turismo action [w/video]

Ever wonder what it would look like if Subaru made a big brother to the BRZ, maybe to take on the Nissan GT-R or Japan's Super GT series? (Well, the BRZ already competes in the GT300 class, but we're talking about the GT500 major leagues here.) Wonder no more, car fans, because it'd probably look something like this. Only it's not a road car, and it's not a racecar. It's the latest addition to the growing roster of Vision Gran Turismo concepts for GT6.
Borrowing on the design theme put forth by the Viziv concept that debuted at the 2013 Geneva Motor Show and the Viziv 2 concept showcased the following year, the Viziv GT Vision Gran Turismo is envisioned as a racing machine. Its hypothetical hybrid powertrain pairs a 2.0-liter boxer four, turbocharged and direct-injected, to a trio of high-output electric motors to deliver a claimed 591 horsepower and 593 pound-feet of torque.
Carbon fiber construction helps offset the weight of the motors and batteries to keep the hybrid racing shooting brake down to a theoretical 3,000 pounds, with competition-spec aero to keep it glued to the track. Gamers will be able to download it directly in the game as part of the latest update, but you can scope it out right here in the image gallery above and the video and press release below.

Subaru updates EyeSight system with color-detecting cameras

Subaru is giving its EyeSight driver assistance camera system a major upgrade for the 2015 model year with new color cameras, as well as reducing its size by 15 percent over the rather bulky original system.
Subaru locates its EyeSight hardware inside the vehicle at the top of the windshield, which is unlike most other camera-based systems that have their hardware mounted somewhere in the front fascia. The benefit is that these rather expensive components are protected from any detritus that may hit the car, but the original system's size ate up a chunk of the driver's outward view. Thus, the shrinkage should be appreciated by new owners.
The upgraded stereo cameras have a 40-percent longer and wider detection range than the original system's cameras, and their ability to see color allows the system to recognize brake lights at a speed differential of 30 miles per hour, instead of 19 mph before. And as before, EyeSight continues to offer adaptive cruise control, lane departure warning and pre-collision breaking that can slow the car automatically if an imminent accident is detected, even bringing the vehicle to a complete stop.