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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Honda, Subaru airlifting parts to bypass port labor diputes

It should be abundantly obvious that a vital element in building cars is actually having the components on hand to assemble them. A labor dispute on the West Coast between the International Longshore and Warehouse Union and management is not making that quite so easy for some Japanese automakers. Work slowdowns at the ports have pushed Honda and Subaru parent Fuji Heavy Industries into flying some parts into the country. The two automakers began shipping by airplane late last month to avoid production delays, according to Bloomberg, but it has been an expensive solution. Subaru's chief financial officer said the decision cost around $60 million more per month than sending components by cargo ship. They aren't the only companies dealing with the problem, either. Toyota reportedly stopped overtime assembly at some of its factories here because of the delays in getting parts, according to Bloomberg. The dockworkers have been negotiating on a new contract since May 2014, and the current offer on the table to them has offered a 3 percent raise, according to Bloomberg. Although, the union is reportedly considering another slowdown at 29 ports along the West Coast in the coming days. News Source: BloombergImage Credit: Nick Ut / AP Photo Auto News UAW/Unions Honda Subaru Toyota shipping port labor dispute

Subaru WRX vs. Volkswagen GTI | Under-$30K fun

If financing a new car purchase for 60 months, you'll spend roughly $200/month for those five years on every $10K you finance. Subaru's WRX and Volkswagen's GTI, each with a base price of around $25K (which equates to roughly $400/month with 20 percent down) can easily become $40K (in WRX STI and Golf R trim). That extra $15,000 will cost you almost $300/month over the life of a 60-month payment book. A $40K Subaru or Volkswagen is cheap in terms of enjoying the additional performance, but if your goal is only to get places in a fast hatch or sedan, you can keep your outlay far closer to the base price. Just mind the options. VW GTI: In the increasingly popular hot hatch segment, the GTI was arguably the first. Based on the revolutionary (for the mid-'70s) Golf hatchback, the GTI offered upgraded power, improved handling and just enough cosmetic enhancements to let others know you were driving something special. Consumer response was immediate, and imitators came out of the woodwork. Now in its seventh iteration (as of the 2015 model year), the GTI has consistently evolved. Its 2.0-liter turbocharged four makes 210 horsepower and — more important in day-to-day driving — 258 pound-feet of torque. Its footprint remains comfortably small, with easy access to front and rear seats and, if you need to carry something large, it has an expansive hatch and fold-down rear seat. Like most of the VW/Audi family, its interior design and appointment bat well above the $25,000 price point. Whether selecting the six-speed manual transmission or six-speed DSG automatic, know that a responsive, agile hatchback is just a throttle tip-in away. It's perfect for the in-town commute, weekend getaway or cross-country romp. And it appeals to a wide demographic, so resale value will remain high. Subaru WRX: This once was a performance derivative not shared with American consumers. But with its success globally, Subaru brought the WRX to the States, with the high-performance STI variant not long after. Having been offered in the U.S. as a sedan, wagon and hatchback, today's WRX is available only as a four-door sedan. As on every Subaru available in the U.S. (except the BRZ), all-wheel drive is standard. Power is supplied by a turbocharged flat four displacing 2.0 liters but upping the horsepower to 268, while available torque is numerically identical to the GTI's at 258 pound-feet.