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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

2019 Subaru STI S209 Drivers' Notes | An old-school sports sedan unites two of our editors

The 2019 Subaru STI S209 is peak Subaru for America. It’s the most powerful and most expensive vehicle with the Subaru badge on it, and there will only ever be 209 of them sold. ItÂ’s put together in STIÂ’s small shop in Kiryu, Japan, where workers build approximately 2-3 cars per day.  SubaruÂ’s long-used 2.5-liter EJ25 turbocharged flat-four is back for another round, but itÂ’s been modified to make more power than a regular WRX STI. The redesigned intake, larger HKS turbocharger and better-flowing exhaust system ramp output up to 341 horsepower and 330 pound-feet of torque, gains of 31 and 40 respectively over a regular STI. It can hit 60 mph in 4.9 seconds and tops out at 162 mph. A huge number of changes were made to the suspension, steering, aero and brakes to make the S209 drive better and produce quicker lap times on track. You can read a full deep dive into all of the intricate changes in our First Drive story here. A couple of Autoblog staffers, News Editor Joel Stocksdale and Senior Producer Chris McGraw, happened to spend some time in S209s in their respective portions of the country. Check out their thoughts in the discussion below. Chris McGraw: So how was the 2019 Subaru STI S209? Joel Stocksdale: When the S209 showed up, I was excited to drive such a special car, but I was also unsure I would like it. It's massively expensive, and I already had mixed feelings about STIs to begin with. They have an ornery, old-school nature that has frustrated me before, especially the slow-spooling engines. But man, I'm in love with this thing.  CM: That's interesting to hear. For those who don't know, you and I rarely see eye to eye when it comes to cars, so I was eager to hear your thoughts on the S209. I drove this back in early November, and it had been awhile since I had driven an STI in general. The frustrating, ornery, old school nature is something I love about the STI, and I adored driving it from the start, especially in the mountains. Though I wish it had been on winter tires for the cold weather at the time.  JS: That's totally understandable. The summer tires on this thing are not happy with snow and cold. But thankfully it's been dry and warm enough here that they're still good. And that's one of the things I love about this car. Between the tires and the all-wheel drive, it has astounding grip. Turn the wheel, put the hammer down, and let it claw you around corners.

2020 Subaru Crosstrek gains more equipment and a slightly higher price tag

Subaru gave us a brand-new Crosstrek for the 2018 model year, and we liked it. Last year was the year of the plug-in hybrid Crosstrek, and in general, we liked that one too. Those players in the 2020 Subaru Crosstrek lineup remain the same as last year, but Subaru released some notable changes today. The base price goes up collectively by $285 due to a $250 increase in MSRP and $35 increase in the destination charge. That leaves the base Crosstrek with the six-speed manual at $23,155 this year. If you want the automatic it’ll cost you $1,350 more, running the total to $24,505. However, the price increase comes with more equipment added as standard. Automatic transmission models gain the most. If you opt for the CVT, Subaru tacks on its EyeSight driver assistance tech, automatic climate control, auto stop/start, the SI-Drive powertrain management system and door locks that automatically engage when put into drive. If you get the manual, though, everything but the automatic door locks go away. Lame. If you want a more luxurious experience with the three-pedal car, you have to opt for the slightly more expensive Premium trim starting at $24,205. We think itÂ’s worth the extra coin, though. Pricing for the Crosstrek Hybrid only goes up by $185, leaving that carÂ’s base price at $36,155 for 2020. Nothing new is coming to that model for the new year. However, there is one new feature coming to every trim of Crosstrek we havenÂ’t mentioned yet. A rear seat reminder will be standard on all 2020 models, a safety feature Subaru has been adding to some of its other models for the new year. Availability for the 2020 Crosstrek is somewhat vague, as Subaru says theyÂ’ll arrive in dealers “later this year.” WeÂ’ll suggest you watch out for them come late November or December if youÂ’re in the market for a new Crosstrek.