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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

2019 Subaru Forester Long-Term Update | I can see clearly now!

One of the biggest complaints among drivers is that visibility is getting worse in cars. In the neverending pursuit of better crash test ratings and rakish aggressive styling, pillars are getting thicker, and the view out is getting ever more tank like. Some of the worst offenders include the Chevy Camaro and Toyota C-HR. But one car has miraculously bucked the trend: our long-term Subaru Forester. I took it out for a night recently after a lengthy hiatus, and I was stunned by what I could see: everything! The Forester has shockingly thin pillars all the way around, even at the back. The tall roof facilitates equally tall windows. Add in extra low window sills and a high seating position, and the feeling is like being a fish in an aquarium. It makes merging lanes and parking a breeze. Not only that, but the cabin feels so airy and bright, especially with the Forester's extra-huge sunroof. It's a breath of fresh air, you know, if your eyes could breathe. Most of the rest of the segment has adopted the aforementioned thick pillars and low roofs that counter this freeing, open feeling. Look no further than the best-selling crossover in the compact class, the Toyota RAV4, which has prioritized an aggressive exterior design at the expense of having a comparatively claustrophobic cabin. The Forester's amazing visibility doesn't come at the cost of safety, either. It's an IIHS Top Safety Pick+ for getting the best-possible ratings for crash protection and prevention, as well as "Good" or "Acceptable" headlight ratings. NHTSA gives it a top five-star rating overall, and it has a low risk of rollover. One other minor side note to all this: The Forester is a great vehicle for senior drivers. The visibility, and of course the good safety ratings are a big part of that, but there are other factors. I realized the Forester is really easy to get in and out of, almost like a minivan. The doors open wide, the floor is low, and the seats are at a comfortable hip height, so you simply step in rather than climbing up or lowering down into it. It's a small crossover that's easy to maneuver. The large cargo space would be handy if needing to bring walkers or wheelchairs around. And the standard all-wheel drive would be a nice extra layer of security in bad conditions. It's maybe not an exciting way to market the Forester, but it's true.

2019 Subaru Crosstrek Hybrid First Drive Review | Finally, a Subie with a plug - updated

SANTA BARBARA, Calif. — Subarus are pretty good to drive — capable, comfortable, generally affordable, interesting — and with one exception, they all offer all-wheel drive. And they're a relatively green company. The active, outdoorsy and often socially conscious drivers appreciate things like Subaru's commitment to diverting waste from landfills. But there's a fact that's been nagging many of us who love to hug dogs, trees and the occasional Subaru: there's no electric option. Subaru, an automaker small enough to get by with an efficient fleet of conventional gas vehicles, has been able to do without building a compliance car. Still, an increasing number of Americans want to be able to plug in their vehicles. For loyal Subaru fans, brand love and eco-consciousness have increasingly difficult to reconcile. That changes now, and not because of any specific regulation, but because Subaru sees the demand. By the end of this year, Subaru will be selling its first plug-in vehicle, the 2019 Crosstrek Hybrid. While Subaru has sold a Crosstrek that was a conventional hybrid before, the new 2019 Crosstrek Hybrid is Subaru's first plug-in hybrid. Sales of the previous hybrid weren't great, though, since it was expensive. Customers didn't choose to pay a premium for a few mere extra miles per gallon. Subaru hopes the extra fuel efficiency of the plug-in will increase the appeal. Even so, like Chrysler did with the Pacifica Hybrid, Subaru opted not to put "plug-in" in the name for 2019. Despite an arguable opportunity missed to set the record straight with a new and more descriptive name, there's no mistaking this thing is a PHEV. There are "Plug-In Hybrid" badges on both front fenders and the tailgate, and the door covering the SAE charging receptacle – at the rear of the driver's side, on the opposite side of the gas fuel door – is stamped with the words "PLUG-IN" writ large. While this thing looks every bit a Subaru, even if you pop the hood to take a look at the 2.0-liter boxer engine up front, the 2019 Crosstrek Hybrid borrows its PHEV technology from Toyota – more fruit of the partnership that bore the Scion FR-S and the BRZ. It has the same 8.8-kWh lithium-ion battery pack as the Prius Prime, but in the bigger, heavier Subaru it's only good for a modest 17 miles of all-electric range. If that figure is a little disappointing to you, you're not alone. We had hoped to see at least 20 miles of EV range in this thing.