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Subaru teases Impreza sedan concept for LA

When the doors open at the Los Angeles Auto Show later this month, Subaru will be on hand to preview its upcoming Impreza. But before it does, it's giving us an idea of what to expect. Although we can only see so much of it from the teaser image above, the Impreza Sedan Concept pictured here for the first time looks similar to the Impreza 5-Door Concept we saw in Tokyo mere days ago. It seems to bear the same headlights and the same sculpted flank as the hatchback show car. Only as you might have discerned by now, it has a trunk instead of a tailgate. And instead of that blueish-silver, this one's done up in metallic red. For more than that, we'll have to wait. And it's entirely possible that even when it does arrive, Subaru won't tell us much about the technical specifications. Many of these concepts don't actually have engines, after all, When the new Impreza does reach production, it will in all likelihood feature a boxer four engine and all-wheel drive. Subaru to Debut "Impreza Sedan Concept" at 2015 Los Angeles Auto Show Tokyo, November 10, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that the "Impreza Sedan Concept" will make its world debut at the 2015 Los Angeles Auto Show (Press day: November 17 – 19 / Open to the public: November 20 – 29, 2015). The Impreza Sedan Concept will be unveiled at the press briefing scheduled for 2:35 PM PST on November 18 at Subaru booth following a speech by FHI President & CEO, Yasuyuki Yoshinaga. The special site opens today on the Subaru Global Site. http://www.subaru-global.com/2015la.html The site will feature information updates relating to the Los Angeles Auto Show including Subaru's press conference. Related Video:

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.