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Subaru sets Guinness world record with Subiefest car parade

Over 1,700 motorists were stuck in traffic in Southern California on October 4, 2020, but it wasn't due to one of the region's horrendous traffic jams. They got together to form the largest parade of Subaru cars ever recorded. Certified by Guinness as a new world record, the two-mile-long parade included 1,751 cars made by Subaru. Photos from the event show a diverse selection of models ranging from a late-model WRX STI to a 1980s GL. It doesn't look like the parade included a 360, the first car Subaru sold in America, but we spot a bright yellow Baja. Surprisingly, it wasn't the first time a Subaru-only parade earned a spot in the Guinness book: 549 vehicles got together on the outskirts of Moscow, Russia, in 2015 to set the previous record. Now, 1,751 is an impressive number, it beats Mini's 1,450-car record, but a handful of carmakers have managed to organize even bigger parades: 2,325 Porsche owners participated in a parade in Germany in 2008, and the Volkswagen Aficionado Club of Brazil put 2,728 examples of the original air-cooled Beetle on the same stretch of road in 1995. Subaru's record wasn't set just for bragging rights and marketing fodder. The parade was part of an annual gathering named Subiefest that brings together enthusiasts from all over North America. Instead of selling tickets to the 2020 edition, it asked participants to make a donation to Feeding America, a charity created to end hunger. Subaru pointed out attendees paid for 241,800 meals, and its American division will donate the equivalent of 258,200 meals to bring the total number to 500,000. They'll be split among two food banks in California. Subiefest is also where Subaru previewed the next-generation BRZ for the first time. It's expected to make its debut before the end of 2020, and it will arrive in showrooms in 2021 as a 2022 model.

Toyota to boost its Subaru stake to more than 20%

TOKYO — Toyota Motor Corp plans to raise its stake in Subaru Corp to more than 20% from around 17% now, a deal that would also see the smaller firm invest in Japan's top automaker, two people with direct knowledge of the matter said on Friday. The deal is due to be approved at a Toyota board meeting on Friday, the people said, declining to be identified because the information has not been made public. The investment would come a month after Toyota and another smaller Japanese automaker, Suzuki, said they would take small equity stakes in each other. Such tie-ups highlight how automakers are scrambling to chase scale, manage costs and boost development. Traditional car makers, especially smaller ones like Subaru and Suzuki, are struggling to meet the fast pace of change in an industry being transformed by the rise of electric vehicles, ride hailing and autonomous driving. Toyota's investment is likely to cost more than 70 billion yen ($650 million) based on Subaru's stock market value, said the Nikkei business daily, which first reported the news. Subaru is likely to reciprocate with a stake in Toyota that would roughly equal the value of Toyota's additional investment, one of the people told Reuters. The companies have long worked together on projects such as the Toyota 86 and Subaru BRZ twins. At one time, Subaru built Toyota Camrys in its Indiana plant. Representatives for both Toyota and Subaru said the news was not something that had been announced by their companies. "The plan appears to be to ultimately make Subaru a fully owned subsidiary, to help create a 'mega Toyota.' This is the first step towards that," said Takeshi Miyao, managing director of Carnorama, a consultancy. "It's all about building scale." Subaru is particularly strong in sport-utility vehicles (SUV) and all-wheel-drive technology. The two automakers in June said they planned to jointly develop an electric sport-utility vehicle on a platform produced together, to split costs. Car markers around the world have been joining forces to slash development and manufacturing costs of new technology. Ford Motor Co and Volkswagen AG have said they will spend billions of dollars to jointly develop electric and self-driving vehicles. Toyota seems to be particularly keen to build scale now by investing in smaller, domestic automakers, rather than forging cross-border tie-ups like some of its rivals.

Subaru teases all-new Legacy ahead of Chicago debut

Following the debut of the Legacy Concept at the 2013 Los Angeles Auto Show, it appears Subaru is now ready to show us the real thing. The Japanese automaker has just confirmed that a production-spec Legacy sedan will officially bow at next week's Chicago Auto Show.
All we have to work with right now is the teaser image you see above, as well as some general overview-type stuff from Subaru in regards to its new model. According to the company's press blast, the next Legacy "is a midsize sports sedan which offers enhanced driveability and functionality while achieving a design required for a flagship model with a quality feel." In other words, it's a brand-new Legacy.
The Legacy Concept was a decidedly attractive thing, combining coupe-like styling elements and a new design that sort of reminds us of a Buick Regal GS. Of course, Subaru has a storied history of creating excellent-looking concept cars, only to later unveil very watered-down production versions, so we fully expect its new midsize sedan to be quite a bit more boring than the show car we saw in LA. Let's hope we're wrong.