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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

Subaru's latest infotainment update is for birdwatchers (and the rest of us)

Subaru definitely knows its audience, as evidenced by its dog-centric commercials and charitable contributions. So we weren't shocked to learn that its latest infotainment upgrade allows drivers to better track bird sightings from behind the wheel, but we are a bit curious. The eBird integration is one of eight new cloud-based apps being added to the Starlink infotainment system for 2017. Subaru drivers can use the infotainment system to display info from the Cornell Lab of Ornithology through eBird, info on sightings and an interactive coach to help get to where the birds are. (There's a cloud-based joke in there somewhere.) Most of the other new apps involve location tracking or proximity to some degree as well, including Yelp (to find food and business reviews), Glympse (which lets you share your location with friends), Best Parking (to find somewhere to put your car), RightTrack (a product from Liberty Mutual to track drivers for insurance discounts), eventseeker (which steers you toward local happenings), and Magellan NAVI (a cloud-based navigation system). There's also a digital version of the car's owner's manual available in the Quick Guide app. All are free to use, with the exception of the Magellan app, which is included free with the 2017 Impreza for three years. That car's infotainment system comes with Android Auto and Apple CarPlay capability, so unless you really prefer the Magellan interface, it's probably best to stick with whatever's on your phone. The new Starlink apps are available on 2017 Imprezas as well as 2016 and 2017 BRZ models, and they'll show up on other Subaru models soon. The functionality requires an iOS or Android phone running Subaru's Starlink app and paired with the vehicle to provide the data connection. Put it all together and you can find some birds, get a parking spot nearby, let your friends know where you've gone off to, grab a bite to eat nearby (not poultry, of course), attend a local event, then hop back in the car and figure out how to tune the radio and find your way home, all the while lowering your insurance payment. Isn't the connected world wonderful? Related Video:

Subaru BRZ to get second generation, says exec

Hallelujah friends, hallelujah. One of the highest voices in Subaru's parent company, Fuji Heavy Industries, has just said that the boxer-obsessed automaker will release a second generation of the lovable BRZ.
Yasuyuki Yoshinaga, president of FHI, has summarily shot down assertions made by Tetsuya Tada, the chief engineer for the Toyota GT86. In a recent interview with an Australian publication, Tada claimed that Subaru had not decided whether it would be involved in the followup effort to the rear-drive coupe, and even speculated that the Toyota could team with BMW for a second-gen car, instead.
"If I were to be told that, I'd pass out. It's not going to be just one generation," Yoshinaga-san told Automotive News.