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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Junkyard Gem: 1987 Subaru GL-10 4WD station wagon

Living in Colorado and spending a great deal of time in Denver-area wrecking yards, I see Subaru wagons everywhere. Lots of Subaru wagons. Today's Junkyard Gem, however, is the first GL-10 wagon I've found in such an establishment. I can't find a definitive description of what Subaru buyers in 1987 got with their GL-10 (at the time, the Subaru Leone was sold in the United States as just "The Subaru" with a confusing babel of trim-level codes tacked on). These badges look cool, anyway. This cassette deck would have been considered serious stuff at the time, what with auto-reverse and automatic detection of the prestigious metal tapes that cost twice as much as ordinary cassettes. This car has air conditioning as well, a very rare feature on this generation of Leone. These cars were available with automatic transmissions, but nearly all of the 1980s Leones I find have three pedals. Four-wheel-drive (real four-wheel-drive, including a low-range setting with manual drive selection) was a heavily-hyped Subaru option, not standard equipment, at the time. Under the hood is the boxer-four engine layout we've been seeing in U.S.-market Subarus since all the way back in 1971. This one displaces 1.8 liters and was rated at 90 horsepower. This car's archrival, the Toyota Tercel 4WD wagon, packed a mere 62 horses; prices for ordinary Tercel 4WD and Subaru GL 4WD wagons were similar, but the GL-10 package no doubt pushed the price up well above Tercel levels. These cars weren't anywhere near as reliable as the Tercel 4WD (which, though sluggish, was nearly — but not entirely — impossible to kill) or the Honda Wagovan 4WD, but this one made it to a respectable odometer figure before being retired. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The GL-10 could be had with turbocharging and digital instrumentation, but this wagon has neither. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. All new Leone! Featured Gallery Junked 1987 Subaru GL-10 View 18 Photos Auto News Subaru Automotive History Wagon

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.