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Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.

Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Days 3-5: Our 4 favorite Patagonia timelapse videos | Subarus in South America

Sorry for the break in daily updates, Autoblog In Patagonia fans. McGraw and I spent the last two nights at a hotel so remote, it doesn't even technically have an address – just coordinates. We barely had wifi access and couldn't even get a cell signal most of the time, but now we're back with another quick update about our adventures in South America. Since our last writing, we hopped in a Subaru Forester and checked out the massive Perito Moreno glacier, crossed the border into Chile and spent all of Thursday inside the Torres del Paine national park. We drove Outbacks and Crosstreks on some truly epic dirt roads up and down mountains, and even took a break to do a little fishing (we can't work all the time). Friday, our journey took us even more south to Punta Arenas, Chile, and on Saturday we'll cross the Straits of Magellan and head back into Argentina, to fulfill our quest of driving to the southernmost drivable point in the world (outside of Antarctica). Since we've had lots of time on our hands, we decided to take some timelapse videos of the epic scenery here in Chile, and that's what we're bringing you this time around, in the video above. We'll have another update soon. In the meantime, check out our Facebook, Twitter, and Instagram feeds to see what we've posted on our very spotty cell coverage. We can't wait to show you everything we experienced when the big, final story comes out later this month. Auto News Subaru Videos patagonia autoblog in patagonia