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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

2015 Subaru Outback priced at $24,895*

Just a few weeks after announcing the pricing for the 2015 Legacy sedan, Subaru is getting ready to roll out the all-new 2015 Outback with a base price $24,895, plus an $850 destination charge. Like its platform-mate, the styling could be described as an evolution of the previous generation, but the company claims big changes underneath to improve comfort. It's scheduled to starting hitting dealers this summer.
The Outback continues to share most of its mechanical bits with the Legacy, including its engines. The 2.5-liter boxer-four-cylinder gets a touch more potent with 175 horsepower and 174 pound-feet of torque, and better fuel economy at 25 miles per gallon city, 33 highway and 28 combined. The 3.6-liter flat-six-engine has 256 hp and 247 lb-ft and also sees a marginal economy improvement at 20/27/22. All models now come standard with a CVT, and Subaru's Symmetrical All-Wheel Drive gets some improvements with standard Hill Descent Control, Hill Start Assist, Active Torque Vectoring and X-Mode, a system to increase traction when needed.
The base 2.5i trim goes for $25,745 (all prices after destination), up $425 from last year's CVT base model. It comes standard with a 6.2-inch touchscreen infotainment system with a USB port and AUX input. The 2.5i Premium trim retails at $27,845, but the upgrade nets buyers dual climate zones, a 10-way power driver's seat, leather-wrapped steering wheel, all-weather package and a 7-inch infotainment system. The 2.5i Limited costs $30,845 and includes leather upholstery, 18-inch wheels, a 12-speaker stereo, heated rear seats, lane change assist, rear cross traffic alert and a power tailgate. The top The 3.6R Limited trim is $33,845 and in addition to the bigger engine features HID low-beam headlights and stainless steel dual exhaust tips.

2016 Subaru BRZ gets new touchscreen, lower price

Subaru is freshening up its lovable BRZ coupe for 2016, adding a spate of new options and tweaking the price ever so slightly. On the options front, the rear-driver gets a new 6.2-inch touchscreen multimedia system. Like the current car's standard 6.1-inch affair, it offers AM/FM/HD radio, satellite radio, and Bluetooth connectivity. The new system will also play nice with your smartphone, adding integration for Aha, Pandora, iHeartRadio, Stitcher, and a few other more mundane, everyday apps, adding weather and news features. A rear-view camera will also come standard. While the new infotainment system is added across the range, it's the only real change happening for 2016. The Limited trim remains identical to the 2015, offering owners an Alcantara trimmed cabin, with suede and leather seat accents and keyless access, while the car's exterior gets a body-color spoiler and fog lights. Dual-zone climate control, heated seats, and heated mirrors also come standard on the up-market trim. Despite the new 6.2-inch display, Subaru has actually cut prices by $300 on both versions of its two-door model for 2016. The base model kicks off at $26,190, while the Limited rings up at $28,190. Fans of the BRZ's six-speed automatic Philistines can get a two-pedal BRZ for $29,290, which includes the Limited trim equipment. Read on for the official press release, direct from Subaru. Related Video: SUBARU ANNOUNCES PRICING ON 2016 BRZ® MODELS SUBARU STARLINK™6.2"Multimedia System standard across all lines Priced $300 lower than previous model year Rear Vision Camera now standard Cherry Hill, N.J. - Subaru of America, Inc. today announced pricing for the 2016 BRZ line. Starting at $25,395, the BRZ, powered by a 200-horsepower 2.0-liter BOXER engine, marks a return to the fundamentals of sports car design, emphasizing low vehicle weight, an ultra-low center of gravity and precision steering. Available in Premium or Limited trim, BRZ models boast performance features, such as the sport-tuned suspension with front strut brace and TORSEN limited-slip differential. For 2016, the BRZ receives the SUBARU STARLINK 6.2" Multimedia System with a 6.2-in. single-touch gesture display, AM/FM stereo with HD Radio®, SiriusXM Satellite Radio, Radio Data Broadcast System, single-disc CD player, Bluetooth® hands-free phone connectivity and audio streaming, iPod® control, iTunes® Tagging, a USB port and an auxiliary input jack.