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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Choose the right tool | 2017 Subaru BRZ Performance Package Second Drive

There's something to be said for using the right tool for the job. It's not always possible, but you know that when you whip out the Vise Grips, deep down inside, it just feels wrong. There's satisfaction, joy, even dignity in using the proper instrument to execute a task accurately on the first try. Our attempt to wield the updated 2017 Subaru BRZ on Fuji Speedway last year were stymied by summer fog that rolled into the base of Mt. Fuji, reducing visibility to just a couple of car lengths. But it's an extremely fast circuit with a nearly mile-long front straight so even on a clear day, it's not the ideal venue for the BRZ. Which is why we accepted Subaru's invitation to take another go at it, this time at Circuito Guadix, an off-the-beaten-path track near Granada, Spain. (If you go, try the paella.) The Performance Package is the highest spec available on the chassis to date in the US, and that includes its Toyota and Scion brethren. The setup is exclusive to the BRZ line and has no Toyota counterpart. With a price of $1,195 on top of (and only available on) the $28,465 Limited trim level with a manual, it gets you a host of upgrades to its unsprung components, all of which would cost several times more if procured piecemeal in the aftermarket. Sorry, there are no power upgrades, save for the bump of five horsepower and five pound-feet of torque on manual-transmission 2017 models. The most noticeable of the enhancements are sharp, gunmetal-finish 17-by-7.5-inch wheels, inspired by the famed RS-Watanabe design that adorned Japanese touring racers of the 1970s. The extra half-inch of width accommodates larger Brembo brakes — four-piston calipers up front biting down on rotors that have grown by 0.95 inches in diameter and thickness to 12.8 by 1.18, and two-pot calipers pinching 12.4-by-0.79-inch rotors, up from 11.4 by 0.71, out back. These are the same brake dimensions as you'll find on the car Subaru still considers the flagbearer of its enthusiast lineup, the rally-ready WRX STI. Performance Pack BRZs are suspended by Sachs ZF dampers and incur a weight penalty of just 20 pounds over the Limited. The Series.Yellow seen here takes all the goodies of the Performance Package and adds exclusive yellow paint that Subaru is quick to point out is entirely different from the yellow that appeared on the 2015 Scion FR-S Release Series 1.0. We'll concede that it's less boy-racer, but only slightly.

Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.