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Subaru ups US sales projections to 500k units
Wed, 10 Sep 2014Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.
To the end of the world in a Subaru
Fri, Apr 1 2016On a quiet beach in southern Argentina, I stood in awe facing the Desdemona, a massive cargo ship that wrecked ashore in the mid-1980s and has remained untouched for the subsequent 30 years. In the intervening time, Desdemona was not vandalized, nobody broke her down and sold the parts for scrap, and unlike what you'd expect in the United States, no one set up shop to sell memorabilia in addition to a $5-beach entrance fee. This is only one of a thousand gorgeous vistas that make up Patagonia, the southernmost part of South America and, indeed, the end of the world. I was there to drive Subarus along dirt two-track roads and gravel highways on an epic journey from El Calafate to Ushuaia. Subaru would have you believe that this sort of rugged wilderness is the natural habitat for its cars. Whether or not that is a stretch, the Subies proved to be up to the task of trekking Patagonia. But I fully expected that from the get-go. What I didn't expect was how every part of this journey – the cars, the location, the people – would combine to form one of the greatest travel experiences of my life. View 85 Photos The end of the world. Patagonia is gorgeous, vast, brilliant. And those words don't even really do it justice. The plains, the lakes, the mountains, the forests all feel like every color is more vibrant, every detail is sharper. It's like looking at the world through an Instagram feed, and then realizing that every photo has the "no filter" hashtag. The journey started on Valentine's Day, with senior video producer Chris McGraw and I flying to Atlanta, followed by a 12-hour flight to Buenos Aires. That's where we met the rest of the group, and spent a day relaxing and exploring the Argentine streets and shops. "It's like looking at the world through an Instagram feed, and then realizing that every photo has the 'no filter' hashtag." But we still weren't at our start point. From Buenos Aires, we hopped a flight to El Calafate, about 1,500 miles southwest. It's a common entrance point to Patagonia for tourists and explorers because of its proximity to the Perito Moreno Glacier, a stunning site we visited the next day. Watch our earlier update video to see more about the glacier – an ice formation three times the size of Manhattan (and growing!). If Patagonia is on your bucket list of vacation destinations, this glacier is a mandatory stop. There's a boardwalk that runs along the lakes, leading right up to the face of the glacier.
Vehicles awarded IIHS Top Safety Pick awards skyrockets for 2015 [w/video]
Wed, Dec 24 2014By practically every measure, passenger vehicles in the US are continuing to get safer. With the year rapidly coming to an end, the Insurance Institute for Highway Safety is releasing its annual list tallying of the scores for the latest vehicles to see how they compare to last year. Judging by the agency's evaluations, the numbers look quite positive. According to the institute, 71 vehicles earned either the Top Safety Pick or Top Safety Pick+ rating so far in its testing for 2015. Among the latest winners, there have been 33 TSP+ awards and 38 TSP medalists. That's a healthy increase over the 22 TSP+ and 17 TSP grades in 2014. The figures appear even more impressive when you consider that it keeps getting harder to earn the + designation. In the latest round of testing, a vehicle must offer some form of front crash prevention automatic braking to get the mark. Previously, just a warning to drivers was necessary. This list also illustrates the ways that automakers adapt to new testing procedures. In 2013 there were 117 TSP ratings and 13 TSP+ awards. Then, the IIHS mandated that to be a safety pick, a model had to score Good in the institute's four crash tests, plus a Good or Acceptable in the small overlap front test. That brought a plunge in 2014 to just 17 TSP grades. With the numbers climbing again, companies apparently have deciphered how to perform better. Some brands especially stood out on this year's list. The IIHS praised Volvo, Mercedes-Benz and Acura for offering standard front crash prevention systems on some models. Subaru received at least one of the awards for all seven of its models. Toyota also had seven, and the Honda brand did too – though the institute counts the two- and four-door versions of the Civic and Accord separately. Check out the full announcement below and a video about this year's winners. The full list can be viewed, here. Safety gains ground: More vehicles earn top honors from IIHS The number of vehicles earning either of the Institute's two awards has jumped to 71 from 39 this time last year, giving consumers more choices for optimum protection in crashes. The number of winners in the top tier - TOP SAFETY PICK+ - has increased by 11 for 2015, despite a tougher standard for front crash prevention. "This is the third year in a row that we are giving automakers a tougher challenge to meet," says IIHS President Adrian Lund.