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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

Subaru's BRZ STI Sport Concept is not quite what we've been waiting for

Subaru announced its lineup for the upcoming Tokyo Auto Salon, and at the tippy top is yet another STI-badged BRZ concept car. But unlike the Performance Concept from the 2015 New York Auto Show, the new BRZ STI Sport Concept isn't so extreme. While it's hard to predict what this car means based on the limited information Subaru has released, we can get an idea of where the company is going by looking at its last STI Sport production model – the not-for-US Levorg. Essentially, the BRZ STI Sport Concept sounds like a lukewarm example of the lovable rear-driver, taking parts of the tS driving experience and marrying it with some interior and exterior enhancements. We can see those latter elements in the sole image the company released – the silver concept car gets a fresh body kit that's less aggressive than 2015's Performance Concept. The sole exterior image shows a subtle chin spoiler and a more prominent upgrade to the side sill. Smaller changes include STI badges in the lower grille and side grilles. In the cabin, Subaru apparently added dark red upholstery. All of this gels with the aesthetic the Levorg pioneered. On the performance front, we see what look like Brembo-branded red brake calipers, but that's about as certain as we can get with mechanical upgrades. What we can't see are likely modest performance tweaks, focusing on the suspension. The Levorg STI Sport, for example, got adjustable Bilstein dampers, firmer springs, and a tweaked power steering system. A similar STI Sport concept, based on the WRX S4, will share the Tokyo show stand with the BRZ. Subaru's racing entries in Super GT, Japan Rally, and the 24 Hours of Nurburgring will also go on display. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru is bringing a trio of STI concepts to the Tokyo Auto Salon

The Tokyo Auto Salon is almost upon us (or our Japanese counterparts at any rate), and Subaru has no intention of sitting it out. To that end, its performance division Subaru Tecnica International is preparing a slate of new show cars for the tuner expo. Of the trio that STI has in store for the show, the only one it is showing us so far is the STI Performance Concept pictured above – and we've already seen that one. Based on the BRZ and festooned with all manner of performance upgrades (and an enticing matte blue wrap), it was presented at the New York Auto Show this past April. But there are two more that we have not seen yet. Most intriguing is the proposed XV Hybrid STI Concept, but ostensibly combines the rugged approach of the XV Crosstrek – in hybrid spec no less – with the performance upgrades we've come to expect from the WRX STI. Where STI show cars typically appear in blue, this one is slated to appear in white with orange accents and an interior in orange and beige. It still promises a slew of aero enhancements, along with an upgraded suspension. Alongside the BRZ and XV concepts will be a Levorg STI as well, based on the wagon that Subaru sells in Japan and Europe. This one'll appear in WR Blue Pearl with a sportier front end, 18-inch alloys, specific dampers, and a two-tone interior in burgundy and black. Joining the concepts at the Subaru stand will be a quartet of racing models – two based on the BRZ and two on the WRX STI. Related Video: Exhibition Outline of Tokyo Auto Salon 2016 Tokyo, December 24, 2015 – Fuji Heavy Industries Ltd. (FHI), together with Subaru Tecnica International Inc. (STI)*1, announced its exhibition at the upcoming Tokyo Auto Salon 2016 with NAPAC (Japan Car Parts and Aftermarket Promotion Association), which will be held January 15th to 17th, 2016 at the Makuhari Messe in Chiba prefecture. At the Subaru booth will be concept models such as the "STI Performance Concept" which signifies STI's core business areas, "Levorg STI Concept" and "Subaru XV Hybrid STI Concept". The "WRX STI NBR Challenge 2016", a racing car for 24 Hours Nurburgring endurance race in 2016 and the "Subaru BRZ GT300 2016" for Super GT race will also be exhibited. At the press conference on January 15th, 2016 Subaru Motorsport Activities will be announced. The special site for Subaru Auto salon (http://www.subaru.jp/tas2016/) will be opened.