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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Poor sales prompt Subaru to kill the Crosstrek Hybrid

The Subaru XV Crosstrek is a major hit. It's high off the ground, offers enough seating for five, and has Subaru's iconic all-wheel-drive system, which is exactly what modern consumers want. As we pointed out last year, Subaru posted impressive sales figures thanks to its crossover lineup, which includes the Forester, Outback, and XV Crosstrek. It turns out, though, that Subaru owners aren't interested in the hybrid variant of the crossover, as Subaru plans to axe the XV Crosstrek Hybrid, reports Cars Direct. The discontinuation of the XV Crosstrek Hybrid is due to the crossover's poor sales figures, claims Cars Direct. Subaru introduced its first-ever production hybrid, the XV Crosstrek Hybrid, in 2013 and after just three years the vehicle is being killed. As we pointed out in our review of the vehicle, the hybrid's larger price tag and marginally better fuel economy made it a tough choice over the non-hybrid models. The XV Crosstrek Hybrid starts – sorry, started – at $27,245, while the base 2.0i model has - had - a price tag of $22,445. That's $4,800 more for a vehicle that gets seven mpg better in the city and only three mpg more on the highway at 30 mpg city and 34 mpg highway. We reached out to Subaru for a comment, but haven't heard back yet. We'll update the story when we hear back from the automaker. Related Video: Featured Gallery 2014 Subaru XV Crosstrek Hybrid: First Drive View 53 Photos News Source: Cars DirectImage Credit: Copyright 2016 Jonathon Ramsey Green Plants/Manufacturing Subaru Crossover Hatchback subaru xv crosstrek subaru hybrid discontinued subaru xv crosstrek hybrid

You can own this legendary Subaru rally car

Why would you want to buy a 19-year old Subaru? Because racecar. The '90s was the heyday of Subaru and Mitsubishi rally cars, a heritage the WRX and Evo still carry. A matching '97 WRC car cost $123,000 back in 2009, but this new listing does not name a price. If ex-Colin McRae cars are any yardstick, expect to write a check for more than $200,000 to get this in your garage. A competition-built car lives a hard life from the moment it's unleashed on its first rally stage. The fate of this Subaru is no exception, as the 1997 Monte Carlo Rally, its first outing, was cut short due to an accident. McRae, known for his vigorous driving style, slid the Impreza into the woods in a right-hand corner of the wintery stage and mangled the right rear corner: the rear wheel wouldn't even turn as he limped the car back to the pits. Subaru did claim a win from Monte Carlo thanks to Pedro Liatti's efforts, beating Carlos Sainz's Ford Escort WRC by nearly a minute. The next year, the repaired Impreza saw use by the Polish rally driver Krzysztof Holowczyc in a handful of WRC events. During the following decade the car went from one private team to another and ended up being completely restored between 2008 and 2009 – probably a well-deserved overhaul at that point. It hasn't seen a rally stage since, as it's been in collector hands and remains in perfect technical condition. For anyone who grew up either watching Subarus like this conquering rally stage after another, or having wrestled them on virtual gravel with video game controller in hand, this car is one of the essential 1990s motorsport machines. It would serve it right to be bought by someone who used to have a Subaru WRC poster on their bedroom wall 20 years ago. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.