2008 Subaru Tribeca Limited Awd 53k Heated Leather Sunroof Loaded on 2040-cars

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Revisit the charms of the 1978 Subaru Brat

The Subaru Brat is the automotive equivalent of a teenager with a mullet: weird, a little reckless but brimming with enough self-confidence to make it cool.
The Brat came from Subaru's desire to compete in the burgeoning light pickup market of the late-1970s. To get around the so-called Chicken Tax that added a 25 percent tariff on imported pickup trucks, Subaru threw two seats in the bed, which technically allowed it to be classified it as a passenger car. The result was a great, weird combination of a complete lack of safety, with a low price and lots of driving fun.
In the video below, Motor Trend's Johnny Lieberman takes a 1978 Brat through the desert and shows just how much fun a little pickup can be.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

2017 Subaru Impreza sedan spied for the first time

Subaru gave us a look at the attractive concept for the next-gen Impreza hatchback at the recent Tokyo Motor Show, but new spy shots present the opportunity to check out the production version as a four-door sedan. While camouflage makes the details harder to suss out, there are a few notable similarities. At the front, the concept's thicker grille and more angular headlights both appear present through the cladding. The shape of the A-pillar also looks alike. However, the visually interesting creases along the sides either aren't coming to production or are just very well hidden on this example. At the back, the taillight coverings suggest the C-shaped units from Tokyo might see production. In addition to the angular styling, the next-gen Impreza should see a mechanical overhaul by moving to Subaru's new modular platform featuring the company's more fuel efficient, direct-injected engine. Don't expect the brand's famous all-wheel drive to go anywhere. With production slated to move to the company's factory in Lafayette, Indiana, the latest Impreza should launch in the latter part of 2016 as a 2017 model. Hopefully we will get a better look at both the sedan and hatchback before then. Related Video: