2008 Subaru Tribeca Limited 5-passenger on 2040-cars

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Subaru Viziv Future Concept conceptualizes the future

Well, here's a rugged little thing. It's the latest in Subaru's Viziv series of concepts, unimaginatively called the Viziv Future Concept. But never mind the name, what we have here is a forward-thinking SUV that packs a new hybrid powertrain, downsized turbo engine, and reworked version of Subaru's Symmetrical All-Wheel Drive. That said, there's little to learn about these reworked systems, with Subaru's own press blast saying a whole lot of nothing about the new technologies found within the Viziv. Only the updated AWD system gets an explanation, with Subaru saying the "propeller shaft has been eliminated by mounting the single motor concentrically on the rear axle in a compact layout. In addition to AWD capabilities, a flat floor is realized for an expansive, comfortable interior space." What does the Viziv mean for Subaru? It's hard to say. Initially, this concept looks like a neat take on a next-generation Forester, but let's also remember that Subaru plans to re-join the three-row SUV segment soon with a proper replacement for the Tribeca. In any case, it's a tough-looking thing, and something we could easily see fitting in with Subaru's range of rugged all-rounders. Related Video: Subaru VIZIV Future Concept (world premiere) Subaru VIZIV Future Concept is a SUV-type concept model embodying the future vision of car development for "enjoyment and peace of mind" that Subaru wants to provide to customers. Along with a package of design features that motivate the owner to get out and get active, this car gives a look at next-generation technologies that will further enhance the reputation of Subaru for "enjoyment and peace of mind" in driving. Among them are the automatic driving technology resulting from the ongoing evolution of EyeSight, and the power unit combining a downsized turbo engine with a hybrid system. Subaru remains focused on providing cars that enrich the lives of customers, as the start of an exciting new chapter. The Subaru VIZIV Future Concept gives a glimpse at the future Subaru has in mind for the brand. 1. Design The design concept is "Subaru & Active Life". Giving concrete form to the Subaru Dynamic & Solid design theme, the design clearly shows the value of "enjoyment and peace of mind", while generating the urge to go out and actively discover the wide world. Exterior The body as a three-dimensional solid form is given a clear polished surface enhancing the impression of high density and sturdiness.

Subaru STI display celebrates the division's high-performance history in New York

Subaru Tecnica International is really getting to celebrate itself at the 2015 New York Auto Show. Not only is the Japanese brand's performance division showing off a turbocharged take on the BRZ in the Big Apple, it also set up a small exhibit commemorating four past achievements. The oldest car of the group is a 1996 Subaru Impreza WRX STI Type RA wearing full rally garb. Its 2.0-liter turbocharged boxer four-cylinder kicks out 270 horsepower, but this specific one isn't a competitor. Instead, Subaru used the vehicle to promote the launch of the 1998 Impreza 2.5RS. STI also has one of the most coveted Subarus ever on display, a 1999 Impreza 22B STI. These limited two-door models were made to celebrate the company's World Rally Championship victories. Each one was plucked off the assembly line and fitted with a curvaceous, wider body and adjustable rear wing. Power was provided by a 2.2-liter turbocharged boxer four-cylinder with 280 horsepower. The final two members of this mini museum are a bit more modern. The 2004 WRX STI should be familiar to performance fans in the US with its 300-horsepower boosted 2.5-liter four-cylinder and six-speed manual. There's also the 2015 WRX STI that blitzed the Isle of Man last year to set a new lap record of 19 minutes and 26 seconds around the island course. With STI planning a US expansion over the coming years, this is a fantastic reminder of the division's past. Hopefully, it can keep living up to these high standards. Related Video:

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.