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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Autoblog Podcast #384

Episode #384 of the Autoblog podcast is here, and this week, Dan Roth, Steven Ewing and Chris Paukert talk about rumors that the Subaru WRX Concept styling may influence the next production model, the 2015 Chevrolet Corvette Z06, and Chris' time with the 2015 Lincoln MKC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #384: Topics: Long-term 2015 Subaru WRX introduction Subaru WRX Concept styling may see production 2015 Lincoln MKC 2015 Chevrolet Corvette Z06 In the Autoblog Garage: 2014 Mercedes-Benz E550 Cabriolet 2014 Volkswagen Jetta SEL 2014 Chevrolet Corvette Stingray Hosts: Dan Roth, Steven Ewing, Chris Paukert Runtime: 01:34:21 Rundown: Intro and Garage - 00:00 Long-term WRX intro - 27:20 WRX Concept - 37:10 Lincoln MKC - 47:49 Corvette Z06 - 01:07:18 Q&A - 01:16:18 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Rumormill Chevrolet Lincoln Mercedes-Benz Subaru subaru wrx concept

2015 Subaru WRX: Accident, wheels and tires

I'm sure this thing is going to be a total hoot in the snow. I am not a morning person. At all. Thankfully, the Autoblog team knows this – I rarely get bothered before 8:30 AM unless it's seriously important. So when associate multimedia producer Chris McGraw started blowing up my phone at 6:45 AM on a Thursday, I knew it wasn't going to be good. "I got rear-ended in the WRX," McGraw informed me, a shaken-up tone emanating from the other end of the line. Poor guy was on his way to the gym, for his pre-office morning workout, and an older gentleman in a Chevrolet S-10 struck the back of the Subie while trudging through a traffic jam on I-696 just northeast of Detroit. Everyone was fine, and McGraw says that the dude's pickup was in significantly worse shape than our dear Subaru. But the WRX was still pretty banged up, and later that day, it was delivered to the body shop for what turned out to be a lengthy repair process. What you're looking at is $4,620.83 worth of damage. What you're looking at is $4,620.83 worth of damage, but thanks to Autoblog parent company AOL's fleet insurance policy, we were only on the hook for our $1,000 deductible. Nearly all of the rear body panels had to be replaced, as did the bumper and taillight assembly, and after several weeks of being put under the knife at Suburban Collision in Troy, MI, our Subaru has mercifully emerged good as new. The day after the 'Rex came home, I dropped it off at our trusty Subaru dealer – Hodges, in Ferndale, MI – for some routine maintenance, including finally getting its broken fuel door repaired. The whole pull-the-door-open-with-your-fingernails thing had become increasingly annoying, and I'm happy to report that everything now works as it should. And since it was part of a technical service bulletin, no money changed hands for this service. If there are any 2015 WRX owners in the greater Autoblog commentariat, I'd love to know if your cars have experienced the same issue. While at the dealer, I also signed the WRX up for one very special, very important update: the fitment of winter tires and – yes! – gold wheels. I have a strong personal belief that WR-Blue Subarus should come standard with gold wheels from the factory (like the Launch Edition STI), but since the Japanese automaker doesn't even offer these rollers on anything but the aforementioned, limited-edition STI, I took matters into my own hands.