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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Don't expect an all-new Subaru WRX until 2020

Despite Subaru completely overhauling the Impreza for 2017, it appears the WRX will stick around on its current platform for another few years. That's the word from Motoring in Australia, who spoke with an senior engineer from Subaru about a WRX replacement. For those that can't wait, the good news is that a WRX refresh is coming for 2018, which should carry the car for another few years. It should be no surprise that a full WRX redesign is a few years off. Although the fourth generation Impreza was released in 2011, the current WRX has only been on sale since the 2015 model year. Given an average five-year cycle, we can most likely expect a redesign for 2020. It's not clear how extensive the refresh will be or if the STI will finally drop the ancient EJ-series 2.5-liter turbocharged flat four engine for the more modern FA-series 2.0-liter turbocharged flat four engine found in the regular WRX. Rumors have been swirling for years of what else a full-redesign may encompass. The current model was rumored to have an electric turbocharger that obviously never appeared. There have been other rumors of a switch to a hybrid powertrain. While that may work when the WRX finally uses the updated Impreza platform, don't expect to see hybrid power in the refreshed model. Subaru says the time it would take to engineer such a system would be too great to have it available for 2018. The new Impreza's platform is designed to fit a hybrid system, so don't rule out the possibility of a WRX hybrid. Related Video: News Source: MotoringImage Credit: AOL Design/Style Subaru Hatchback Performance Sedan subaru sti

2015 Subaru WRX STI

In December, I put the 2015 Subaru WRX through its paces along some incredibly challenging roads in northern California, and to say I walked away impressed wouldn't really do my feelings justice. Say what you will about the way it looks, the new 'Rex is an awesome car, full stop. When it comes to all-weather sports sedans that won't break the bank, it's very tough to beat the WRX.
But then there's its big brother - the STI. The winged wonder. The rally superstar. The car that, to many - and to me - represents all that is right in the world of dirt-and-gravel thrills. Sharp as the WRX has always been, the hardcore STI model has always been a little bit sharper. But in recent years, that hasn't always been a good thing. What I've liked most about the WRX is the fact that it's not an always-on attack missile - it can be forgiving, easy to drive, and if I'm honest, reasonably comfortable. Because of that, in the WRX/STI debate, I've preferred the former for daily driving activities. I've always had a thing for That Wing, but in the outgoing car, the STI was never really far and away a more rewarding car to drive, and it offered exactly zero upgrades in terms of comfort or refinement.
The 2015 WRX is easily the finest example of Subaru's hot hatch sedan to date. But what happens when you try to turn the dial past 11? I headed back to NorCal, including a stop at the historic Mazda Raceway Laguna Seca, to find out.