2006 Subaru B9 Tribeca 5-pass Gray Int on 2040-cars

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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

2016 Subaru Outback, Legacy recalled for driveshaft problem

The Basics: Subaru is recalling 3,251 examples of the 2016 Legacy built between Oct. 24, 2015, and Nov. 16 2015, and the 2016 Outback manufactured between Oct. 24, 2015, and Nov. 17, 2015. The Problem: The driveshaft could separate from the rear differential because the securing nuts aren't tight enough. If this happens, the driveshaft could hit the gas tank, leading to a fuel leak. Injuries/Deaths: Subaru spokesperson Michael McHale confirms to Autoblog there are no reports of accidents, injuries, or fires. The fix: Subaru dealers will inspect the nuts and tighten or replace them as necessary. If you own one: Subaru expected the recall to begin on December 10, so owners should receive notification very soon. Related Video: RECALL Subject : Drive Shaft May Detach From Differential Report Receipt Date: NOV 24, 2015 NHTSA Campaign Number: 15V794000 Component(s): POWER TRAIN Potential Number of Units Affected: 3,251 All Products Associated with this Recall Vehicle Make Model Model Year(s) SUBARU LEGACY 2016 SUBARU OUTBACK 2016 Details Manufacturer: Subaru of America, Inc. SUMMARY: Subaru of America, Inc. (Subaru) is recalling certain model year 2016 Legacy vehicles manufactured October 24, 2015, to November 16, 2015, and Outback vehicles manufactured October 24, 2015, to November 17, 2015. Due to the improper tightening of the securing nuts, the drive shaft may separate from the rear differential. CONSEQUENCE: If the drive shaft detaches from the rear differential, it may strike the fuel tank and result in a fuel leak, increasing the risk of a fire. REMEDY: Subaru has notified owners, and dealers will inspect the fastening nuts, and tighten or replace them, as necessary, free of charge. The recall began on December 10, 2015. Owners may contact Subaru customer service at 1-856-488-8500. Subaru's number for this recall is WQV-57. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.