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Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Honda, Subaru airlifting parts to bypass port labor diputes

It should be abundantly obvious that a vital element in building cars is actually having the components on hand to assemble them. A labor dispute on the West Coast between the International Longshore and Warehouse Union and management is not making that quite so easy for some Japanese automakers. Work slowdowns at the ports have pushed Honda and Subaru parent Fuji Heavy Industries into flying some parts into the country. The two automakers began shipping by airplane late last month to avoid production delays, according to Bloomberg, but it has been an expensive solution. Subaru's chief financial officer said the decision cost around $60 million more per month than sending components by cargo ship. They aren't the only companies dealing with the problem, either. Toyota reportedly stopped overtime assembly at some of its factories here because of the delays in getting parts, according to Bloomberg. The dockworkers have been negotiating on a new contract since May 2014, and the current offer on the table to them has offered a 3 percent raise, according to Bloomberg. Although, the union is reportedly considering another slowdown at 29 ports along the West Coast in the coming days. News Source: BloombergImage Credit: Nick Ut / AP Photo Auto News UAW/Unions Honda Subaru Toyota shipping port labor dispute

Subaru previews Levorg concept ahead of Tokyo reveal

When I was a kid I went with my family to a Subaru dealership. My brother, being clever as he is, pointed out that Subaru backwards spelled "you're a bus." The portly salesman was not amused, and we bought a Passat instead. Fast forward a couple of decades and we can't help but wonder if Subaru wasn't thinking the same thing when it named its new concept Levorg, which spells "grovel" backwards. The company itself says the name is a combination of the words "Legacy," "Revolution" and "Touring," but one way or another, that's what they're calling it, and here are the first preview images and details on the concept which Fuji Heavy will unveil at the Tokyo Motor Show this year.
Designed to combine the feel of a sports car with the practicality of a touring car, the Levorg looks set to preview the next step in a long line of performance-oriented Subaru wagons. It packs a 1.6-liter turbocharged boxer four and next-generation EyeSight technologies in what looks to be a svelte yet muscular form that could point the way forward for the next Legacy.
The Levorg, however, is not the only concept which Subaru will reveal in Tokyo this year. The Japanese automaker has also revealed plans to unveil the Cross Sport Design Concept (which could preview the replacement for the discontinued Tribeca), the Crossover 7 Concept (which looks like a taller version of the Legacy wagon with an apparent third row of seats), and an Evolution version of the Viziv concept presented in Geneva earlier this year. Scope them out in the gallery above and press release below.