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Subaru mulls motorsports return, nixes small CUV plans

The Subaru WRX STI breaking the automotive lap record at the Isle of Man might be just the beginning of the headlines trumpeting a Subaru racecar. According to the latest rumors, the Japanese brand is looking at taking motorsports more seriously in the future. That could possibly even mean endurance racing at Le Mans.
According to Auto Express, the brand is mulling a greater participation in motorsport, but the big question is where. The World Rally Championship isn't a certainty because it now favors smaller cars like the Volkswagen Polo. Subaru still competes in series like Rally America and Global Rallycross, but there are bigger stages to play on.
What's interesting, is that this commitment to motorsports comes right as the automaker is denying plans to build a small CUV for its passenger car lineup. According to Auto Express, the company has no intention of developing a crossover smaller than the current XV Crosstrek. Even if the sales are there, it would just cost too much to develop. In the US, at least, the XV is doing great with sales up 42 percent in July.

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

The 2017 Subaru BRZ Series.Yellow is, wait for it, yellow

Scion is fading fast, but it seems Subaru learned a thing or two from the Toyota offshoot during their short time together. This new BRZ, with its oddly punctuated and not very subtle name, continues a line of special-edition Subarus that pair special paint and interior trim with black accents. It's called the Series.Yellow, and Subaru will build 500 of them for 2017. The Series.Yellow starts with the mildly updated 2017 BRZ and stacks the new Performance Package ( Brembo brakes, Sachs dampers, black 17-inch wheels) on top of the Limited trim. The Series.Yellow will come with the six-speed manual only, as it's required to get the Performance Pack. That also means it has the new 205-hp boxer four and a different final-drive ratio to go along with it. Aside from the yellow paint, exterior differences include black Subaru and BRZ badging, and a black surface for the rear spoiler. The interior gets it some yellow as well, with stitching on the seats, door panels, dash, steering wheel, floor mats, and shifter and e-brake boots. The interior grab handles are yellow-ized, and there are yellow patches at the top of the seat bolsters. Oh, and the seats have Alcantara inserts, but those aren't yellow. As the second in the Series series, it follows in the footsteps of the BRZ Series.HyperBlue from 2016. There's also precedent for special yellow Subarus, as 1,000 XV Crosstrek Special Editions from 2015 got yellow paint and black cladding. Yellow! Related Video: Featured Gallery 2017 Subaru BRZ Series.Yellow Related Gallery 2017 Subaru BRZ Image Credit: Subaru Subaru Coupe Lightweight Vehicles Performance