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Poor sales prompt Subaru to kill the Crosstrek Hybrid

The Subaru XV Crosstrek is a major hit. It's high off the ground, offers enough seating for five, and has Subaru's iconic all-wheel-drive system, which is exactly what modern consumers want. As we pointed out last year, Subaru posted impressive sales figures thanks to its crossover lineup, which includes the Forester, Outback, and XV Crosstrek. It turns out, though, that Subaru owners aren't interested in the hybrid variant of the crossover, as Subaru plans to axe the XV Crosstrek Hybrid, reports Cars Direct. The discontinuation of the XV Crosstrek Hybrid is due to the crossover's poor sales figures, claims Cars Direct. Subaru introduced its first-ever production hybrid, the XV Crosstrek Hybrid, in 2013 and after just three years the vehicle is being killed. As we pointed out in our review of the vehicle, the hybrid's larger price tag and marginally better fuel economy made it a tough choice over the non-hybrid models. The XV Crosstrek Hybrid starts – sorry, started – at $27,245, while the base 2.0i model has - had - a price tag of $22,445. That's $4,800 more for a vehicle that gets seven mpg better in the city and only three mpg more on the highway at 30 mpg city and 34 mpg highway. We reached out to Subaru for a comment, but haven't heard back yet. We'll update the story when we hear back from the automaker. Related Video: Featured Gallery 2014 Subaru XV Crosstrek Hybrid: First Drive View 53 Photos News Source: Cars DirectImage Credit: Copyright 2016 Jonathon Ramsey Green Plants/Manufacturing Subaru Crossover Hatchback subaru xv crosstrek subaru hybrid discontinued subaru xv crosstrek hybrid

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru WRX STI S207 limited to 400 units in Japan only

Japanese Subaru fans are getting quite a treat in time for Halloween. The brand is unveiling the WRX STI S207 edition at the Tokyo Motor Show. Unfortunately for brand devotees elsewhere, the market-exclusive, high-performance model is limited to just 400 units there. For such a small run of cars, the folks at Subaru Tecnica International are adding quite a bit to take the STI's performance to new heights. Among the upgrades, the 2.0-liter, turbocharged boxer now makes 323 horsepower and 318 pound-feet of torque – a healthy jump compared to 305 hp and 290 lb-ft from the 2.5-liter engine in the US-market version. Beyond the extra power, the sedan also wears a load of parts to improve chassis stiffness and a DampMatic II adjustable front suspension from Bilstein. Styling sees some slight tweaks with a red-outlined mesh grille, chin spoiler, 19-inch BBS wheels, and a redesigned rear bumper. Inside, the front passengers are held tight in leather-trimmed Recaro seats. If the 400 units aren't exclusive enough, Subaru technically breaks the S207 into three special editions. A planned run of 200 units will feature the NBR Challenge Package that's inspired by the company's class victory in the 2015 Nurburgring 24 Hours. It adds a carbon fiber rear spoiler, black wheels, red seatbelts, and an Ultrasuede-covered steering wheel. A hundred of those are the NBR Challenge Package Yellow Edition that come exclusively in Sunrise Yellow with black-painted door mirrors and side sills. Depending on the version, prices before Japan's consumption tax would be between $46,050 and $48,950 at current exchange rates. Related Video: STI Releases "S207" Limited-Edition "WRX STI" in Japan October 28, 2015 Tokyo, October 28, 2015 – Subaru Tecnica International (STI),*1 the motorsports division of Fuji Heavy Industries, will launch a limited-edition model based on the "WRX STI" on December 1, 2015. Just 400 units of the model, dubbed the "S207", will be available. Taking the WRX STI as its base, this complete car from STI features exclusive engine and suspension tuning as well as distinctive interior and exterior design. Embracing the STI concept of offering the ultimate in road driving, the S207 stands at the pinnacle of the STI complete car lineup and aims to be the world's most enjoyable vehicle, providing a feel-good experience to all those who travel in it regardless of road conditions and enhancing driver skill. Special engine tuning boosts maximum power output to 328 PS.