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Subaru is America's third most off-roaded brand

When you think of iconic off-road brands, where does Subaru fall on your radar? Somewhere in the middle? Perhaps near the bottom? Don't worry, you're not alone. Until recently spending some time in Bend, OR, where we drove the all-new 2015 Subaru Outback, we never really pegged the Japanese automaker to be a highly lauded brand among off-road enthusiasts, despite many of the company's products actually being quite capable when the going gets rough.
But the data says we're wrong. According to a 2013 J.D. Power study, Subaru vehicles have some of the highest use off road compared to other brands - of course "off road" here just means anything not on a paved road, so even gravel trails and tame two-tracks count in these statistics. Nearly 29.5 percent of its cars are used on trails and dirt roads, with only the Ram and Jeep brands besting that statistic, at 30.2 and 31.0 percent, respectively. Said another way, Subaru sold 424,683 vehicles in the US in 2013, meaning that some 125,281 saw off-road use. Mainstream brands like GMC, Ford and Chevrolet all trail Subaru, and even Land Rover comes in at less than 20 percent.
Some 34.7 percent of Outbacks are taken off paved roads, according to J.D. Power data.

Forza Horizon G-Shock Car Pack brings Nissan IDx, Subaru Brat [w/video]

With winter's icy grip around much of the nation, now may be the perfect time to sit inside at night and enjoy some video games. The latest six-car G-Shock pack for Forza Horizon 2 on the Xbox One is now here, and it gives players a very eclectic group of vehicles to race around the game's open world. This month's group of vehicles spans the decades ranging from 2015 back to 1953. The newest and only concept of the group is the 2015 Nissan IDX Nismo. Since the production chances for this retro coupe look increasingly slim, this game might be your only chance to get behind the concept's wheel. However, if you prefer driving something a bit more classic and Italian, the 1953 Ferrari 500 Mondial is available. To add one more flavor of performance, there is the 2010 Mazda Mazdasped 3 hot hatch, which is also this month's free car for download. In addition to three takes on the sports car, Turn 10 is also offering a trio of off-roaders. The quirkiest among them is the 1980 Subaru Brat GL, which features two jump seats in the back to avoid the dreaded chicken tax. If you prefer something more boxy and American, then the 1975 Ford Bronco is sure to please. Finally, for some real power to get through the mud, there's the 2013 Ford F-150 SVT Raptor as tuned by Shelby with a supercharged 6.2-liter V8 making 575 horsepower. As usual, the whole pack costs players $5 to download, or it's free as part of the season pass. Scroll down for a brief video showing all of these virtual rides off and read the press release about them from Turn 10 Studios. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "Forza Horizon 2" G-Shock Car Pack Now Available Welcome to the New Year! Are you ready to hit the roads of "Forza Horizon 2" for Xbox One in some new rides? You better be because the G-Shock Car Pack is lighting up the new year with some amazing vehicles. Leading off the pack is a "Forza" First: the 2015 Nissan IDx NISMO is making its videogame debut in "Forza Horizon 2." The IDx prototype harkens back to Nissan's storied automotive history, with its compact size and aggressive appearance, and looks to the future with some serious under-the-hood performance. Take a spin in this gem, and you will be startled by its performance and charmed by its presence. The remaining cars of the pack also have "Horizon Festival" written all over them.

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.