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Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.

2013 Subaru WRX STI Special Edition

Despite my best efforts to convince myself otherwise, I think I'm finally getting too old for this car. I remember the days when I would go ga-ga over the winged Subaru WRX STI sedan, my inner boy racer caring only about its turbo thrills and not taking into account things like price, packaging or interior quality/comfort. Even now, as someone who generally appreciates offbeat color choices, I'm having a hard time getting behind the Tangerine Orange paint of this Special Edition tester, a unique version of the STI sedan limited to just 100 cars. (West Coast Editor Michael Harley recently spent time in the Special Edition WRX sedan, which will see a production run of 200 units.)
To give it The Full Halloween, this limited-edition Subie comes with black accents on its mirrors and fender badges, not to mention black alloy wheels and special graphics on the rocker panels. Special Edition cars also come standard with foglights, and there are orange accents found throughout the interior. All in, this flashier Subaru will set you back $34,795 plus $700 for destination, or $500 more than the standard version.
No, $35,000 isn't chump change, and many will argue that there are far better vehicles to be had at that exact same price point. And while my aging brain is beginning to think more toward that side of the rational thought spectrum, there's still a lot about this car that makes my more youthful self endlessly happy.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.