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Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Watch a Subaru BRZ nail world-record tightest 360 spin

How much space do you need to execute a full 360? Less than two car lengths, as it turns out. But you'd need to be someone like Alastair Moffatt to pull it off. The British stunt driver added another Guinness-certified world record at the Autosport International show in Birmingham, England, the other day when he executed a complete 360-degree turn in just 21.3 feet. 14 of those feet were taken by the Subaru BRZ he drove to accomplish the feat – naturally with the ABS and traction control disengaged. That left just 7.4 feet (2.25 meters) of clearance to flip the car all the way around, which bagged him the record for the world's tightest 360-degree spin that previously stood at 8.2 feet (2.5 meters). He didn't manage the feat just once: after extensive practicing, Moffatt performed the stunt in front of a cheering crowd, and then repeated it under tightly controlled conditions for the record adjudicators. This isn't the first such world-record stunt that Moffatt has pulled off, either. He previously scored the records for the tightest parallel parking job and for the same in reverse. Watch him accomplish his latest in the video above. SUBARU BRZ GETS IN A SPIN FOR GUINNESS WORLD RECORD - Rear-wheel drive Subaru BRZ sets new world record for tightest 360° spin - Stunt driver Alastair Moffatt secures record at 2016 Autosport Show Subaru has again demonstrated the agility and precision handling prowess of its rear-wheel drive BRZ sportscar by securing the Guinness World Record for the 'Tightest 360° spin'. The record was secured at the Autosport International Show over the weekend, with the BRZ in capable hands of former world record holder Alastair Moffat. Stunt-driver ace Alastair Moffatt broke the previous 2.5-metre Guinness World Record, which was achieved in 2014, by flicking the BRZ into a 360° spin between two obstacles in Autosport International's Live Action Arena. Moffatt has previous experience setting daring Guinness World Records, including 'Tightest Reverse Parallel Park' and 'Tightest Parallel Park', the latter established at the 2015 Autosport show. The 4.24-metre-long Subaru BRZ is renowned for its low centre of gravity – lower than many high-end supercars – and naturally-aspirated 2.0-litre 'Boxer' engine, making the BRZ one of the most exciting and engaging cars on the road In order for Alastair to have maximise control over the car throughout the manoeuvre, the traction control was switched off and ABS disengaged.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.