2022 Subaru Outback Onyx Edition Xt on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Toyota 86 most likely to get more power through more displacement? [w/poll]

The Sydney Morning Herald has spoken to Tetsuya Tada, chief engineer of the Toyota 86 (our version of it, the Scion FR-S, is pictured above), and they've been promised that more power is on the way. We've heard a lot of speculation about a more powerful Toyobaru since before the standard model was even launched. The only question now is how the power will be delivered, and among the engine concepts we've already heard about - turbo, supercharger, twin-charged, hybrid - is a new one: more displacement.
Tada said that an engine with more displacement than the current coupe's 2.0 liters is being tested alongside a turbocharged and a hybrid-assisted motor. The SMH cites "inside sources" as saying the displacement option is the one likely to get the go-ahead, and suggests increased bore and stroke will see the engine grow to 2.5 liters, horsepower to about 250 - a 50-hp increase over the present car.
While that's apparently the betting man's solution for the long-awaited increase in gumption, what happens with the next generation could be more wide open than we suspected. According to the report, Tada "hinted that [a successor] could be a radically different car, potentially dropping the boxer engine altogether." He said once they've sorted out the concept for the second generation car, then they'll sort out an engine. That's where a turbo option could come to market, perhaps the turbocharged four-cylinder Toyota is developing for the Lexus NX crossover or a hybrid system that uses a capacitor.

Six 'shut up and take my money' cars

Any time you see this iconic moment in pop culture - Shut up and take my money! - posted in response to a new car reveal, rumor for an upcoming model or even lip-service to a vehicle that should exist, you can bet there's some intrinsic good in the idea. Though depending on the person offering up the cash, that good could take the form of extraordinary form, functionality, weight savings, power, handling, etc. You get the idea.
In fact, when I first proposed this list, I reached out to the Autoblog staff to help me brainstorm. Here are some of the ideas they offered up that I ultimately didn't use: Jaguar XE Coupe, Pagani Huayra Roadster, Mercedes-Benz S-Class "parade car" (cabriolet), Morgan 3-Wheeler with Ducati V-twin, Ford Transit Connectamino (pickup), Mercedes CLA63 AMG, Ford Fusion 5.0, BMW i8 Spyder, Lexus RC-F Shooting Brake, Volvo XC90 Polestar. Oh, and things we collectively wanted to stick Dodge's Hellcat in were almost as numerous as models that Fiat Chrysler Automotive currently makes (though none quite so compelling as the Grand Cherokee you see above.)
Ultimately though, while I used a couple of ideas from my colleagues, the list of cars I'd shell out for unquestionably is very personal. Though it isn't complete, what follows is a selection of cars whose very existence would prompt me - or the trust-fund-baby versions of me - to utter without hesitation: "Shut up and take my money."