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Subaru XV Concept is our first glimpse at the next Crosstrek

Subaru debuted a pair of Impreza concepts at last year's Tokyo and Los Angeles shows – one, a five-door hatch, the other, a sedan. But the Impreza range also includes the lifted Crosstrek, known as the XV in other markets. So at the 2016 Geneva Motor Show, Subaru presents our first official glimpse at the next-generation, high-riding Impreza, by way of this XV Concept. Details are few – what you see is what you get. The XV definitely has a more butch take on the sedan and hatchback concepts that came before it, in keeping with the Crosstrek's ethos. The concept rides on 19-inch wheels which surely won't make it to production, and we expect some sort of boxer four-cylinder engine to drive power to all four wheels. View 12 Photos All in, the XV Concept looks pretty good. But Subaru has a long history of making attractive concept cars that don't quite carry their beauty over to production. Even so, the current Crosstrek has a sort of rugged handsomeness to it, so here's hoping something similar happens when this concept eventually transforms into a production model next year. "Subaru XV Concept" Makes World Debut at 2016 Geneva International Motor Show Tokyo, March 1, 2016 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today unveiled the Subaru XV Concept at the 2016 Geneva International Motor Show. The Subaru XV Concept is a design concept car that embodies Subaru's next-generation DYNAMIC X SOLID design philosophy in a compact crossover model. Its compact body features Subaru's DYNAMIC X SOLID design elements, the powerful form of a crossover, and a quality feel beyond its class – previewing the design direction of the next-generation Subaru XV*. Main Features of Subaru XV Concept The front, sides, and rear are seamlessly joined in the DYNAMIC X SOLID surface structure, creating a three-dimensional and solid body that is a feature of Subaru styling. The dynamism is enhanced by well-placed character lines on the compact body shape. The design expression of "Enjoyment and Peace of Mind", the value that Subaru provides to its customers, is fully pursued within the limits of the compact crossover model body size. In the area of functionality essential to a Subaru car, excellent aerodynamic performance is teamed with the ample road clearance and luggage space required of a crossover vehicle, achieving blend of function and style.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru is bringing a trio of STI concepts to the Tokyo Auto Salon

The Tokyo Auto Salon is almost upon us (or our Japanese counterparts at any rate), and Subaru has no intention of sitting it out. To that end, its performance division Subaru Tecnica International is preparing a slate of new show cars for the tuner expo. Of the trio that STI has in store for the show, the only one it is showing us so far is the STI Performance Concept pictured above – and we've already seen that one. Based on the BRZ and festooned with all manner of performance upgrades (and an enticing matte blue wrap), it was presented at the New York Auto Show this past April. But there are two more that we have not seen yet. Most intriguing is the proposed XV Hybrid STI Concept, but ostensibly combines the rugged approach of the XV Crosstrek – in hybrid spec no less – with the performance upgrades we've come to expect from the WRX STI. Where STI show cars typically appear in blue, this one is slated to appear in white with orange accents and an interior in orange and beige. It still promises a slew of aero enhancements, along with an upgraded suspension. Alongside the BRZ and XV concepts will be a Levorg STI as well, based on the wagon that Subaru sells in Japan and Europe. This one'll appear in WR Blue Pearl with a sportier front end, 18-inch alloys, specific dampers, and a two-tone interior in burgundy and black. Joining the concepts at the Subaru stand will be a quartet of racing models – two based on the BRZ and two on the WRX STI. Related Video: Exhibition Outline of Tokyo Auto Salon 2016 Tokyo, December 24, 2015 – Fuji Heavy Industries Ltd. (FHI), together with Subaru Tecnica International Inc. (STI)*1, announced its exhibition at the upcoming Tokyo Auto Salon 2016 with NAPAC (Japan Car Parts and Aftermarket Promotion Association), which will be held January 15th to 17th, 2016 at the Makuhari Messe in Chiba prefecture. At the Subaru booth will be concept models such as the "STI Performance Concept" which signifies STI's core business areas, "Levorg STI Concept" and "Subaru XV Hybrid STI Concept". The "WRX STI NBR Challenge 2016", a racing car for 24 Hours Nurburgring endurance race in 2016 and the "Subaru BRZ GT300 2016" for Super GT race will also be exhibited. At the press conference on January 15th, 2016 Subaru Motorsport Activities will be announced. The special site for Subaru Auto salon (http://www.subaru.jp/tas2016/) will be opened.