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WRX Concept gets walkaround with Subaru design boss Osamu Namba

The Subaru WRX Concept was the only concept car to be mentioned among our Editors' Choice favorites for New York Auto Show debuts this year - snagging the No. 3 spot nonetheless - due to what it could mean to the future of Subaru if it indeed becomes a reality. Now that we've caught our breath from walking countless miles through the Javits Center, Subaru has released a brief video of design boss Osamu Namba describing some of the exterior styling elements of the sporty concept sedan.
While this video is just your basic walkaround that gives no mention of the concept's inspiration or what we can expect from the next-generation WRX, it is still fun to watch Namba explain many of the car's design elements including the more aggressive face, the quadruple exhaust outlets and the signature flared wheel arches and side outlet fender vents. If you liked the WRX Concept as much as we did, scroll down to watch this short video.

2017 Subaru Impreza makes a stand in the compact segment

If the 2016 Honda Civic was a revelation for the brand as a rebuke of the past couple of generations of their brand-and-butter compact, the 2017 Subaru Impreza appears to be on a parallel trajectory for the lauded all-weather performance brand. Unveiled Tuesday at the 2016 New York Auto Show, the 2017 Impreza brings in an all-new platform that is stiffer, sportier, and a much-needed improvement to stay competitive as the segment tightens up. The car features styling cues that are potentially the most attractive we've seen on a non-WRX model since the turn of the century. The car looks downright European in either sedan or hatchback form, stealing much of the thunder that the Mazda 3 and Civic had brought just a short time ago. Its lines are clean all around, the front and rear are largely without aerodynamic clutter, and much of that style is carried over to the interior that gets a much needed refresh. Gone are the overly utilitarian surfaces and buttons; a clear shift has been made to make the car seem on-par with class leaders like the Civic and Mazda 3, albeit with its own distinctive Subaru style. The dashboard seems just as straightforward as before, but packs the necessary technology to remain competitive in the segment. It seems that Subaru has listened to critiques of the outgoing Impreza, and sought out a way to continue the tradition of making AWD alternatives to the mainstream compacts, but this time without compromises on content. Up and down the four-trim model chain (2.0i, Premium, Sport, Limited), standard equipment is greatly improved. Even the standard 2.0i model will come with the necessary power features that anyone would expect, along with a much-needed 6.5" touchscreen interface that dual-boots with Android Auto and Apple Car Play - something that even the base trim Honda Civic LX does not have, and perhaps, that should put Honda on notice. In the very competitive compact segment, content is king. With standard equipment being on par with or exceeding the headlining Civic and Corolla, the added convenience of AWD is the cherry on top in places with cooler climates. Without major changes to the powertrain (slight power gains for the standard 2.0 H4 and an updated CVT), fuel economy perhaps remains to be the only caveat to the Impreza being a class-leading choice. With the current model rated at 28/37 compared to the Civic's 31/42, a slight improvement wouldn't be much in the grand scheme of things.

A mighty Outback breaks ground at Subaru's new USA HQ

Subaru is getting down to business at its new American headquarters. Announced just a year ago, the Japanese automaker just broke ground for construction of the new facility. And though it's moving from its existing location, the company is staying in New Jersey just as it has for nearly half a century now. The new facility is being built in Camden, opposite Campell's headquarters in a development spearheaded by the soup company. As part of the project, Subaru will relocate its current offices from Cherry Hill and Pennsauken to the new Camden headquarters, which will accommodate over 600 employees in one building with 250,000 square feet and another with 83,000 – more than double the size of its current headquarters. The distribution and training center, however, will stay put in Florence, NJ. The $118 million project is earmarked for completion by the end of 2017. The groundbreaking ceremony took place yesterday in front of an array of historic Subaru models. The earth itself was moved by a specially prepared yellow Outback wagon with a plow attached to the front. Subaru's decision to remain in Jersey comes in stark contrast to Mercedes' move out of the state and down south to Georgia. Other automakers with their North American headquarters in New Jersey include Volvo in Rockleigh, Mitsubishi (ironically) in Swedesboro, BMW in Woodcliff Lake, and Jaguar Land Rover in Mahwah. SUBARU OF AMERICA BREAKS GROUND ON NEW HEADQUARTERS IN CAMDEN, NJ Cherry Hill, N.J. - Subaru of America, Inc. today broke ground on its future home in Camden, NJ. The company plans to develop an all-new $118 million corporate headquarters in the city, and in doing so, maintain its corporate headquarters in New Jersey as it has for approaching 50 years. The automaker's new headquarters will be located adjacent to Campbell Soup Company's world headquarters. The Subaru of America campus will be the first new corporate headquarters in Knights Crossing, a master plan urban town center community, being developed by Brandywine Realty Trust. The ground-breaking ceremony featured a display of historic Subaru vehicles from the company's 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a specially-produced Subaru Outback with an attached plow. Thomas J.