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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Jeep Gladiator Mojave and Acura MDX A-Spec | Autoblog Podcast #627

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Senior Editor, Green, John Beltz Snyder. This week, they're driving a Jeep Gladiator Mojave, Acura MDX A-Spec, our long-term Subaru Forester and a Honda CR-V Hybrid. A little stir-crazy from quarantine, they also derail the conversation for a little bit to talk about beer before launching into this episode's "Spend My Money" segment. Autoblog Podcast #627 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 Jeep Gladiator Mojave 2020 Acura MDX A-Spec (Here's one of those "Off The Clock" episodes we reference in our derailment about beer) Our long-term 2019 Subaru Forester gives us a moist surprise 2020 Honda CR-V Hybrid Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Custom-built Subaru Impreza is set to break Isle of Man record

Last week Prodrive showed off the 2016 Subaru WRX STI it built for a record attempt at the Isle of Man TT's Snaefell Mountain Course. And now Subaru is officially going back to the Isle of Man to break its own record. Once again Mark Higgins will drive the Impreza around the 37.7-mile road course. Higgens piloted record runs in 2011 and 2014. The most recent run established the current 19-minute, 15.9-second best time. This new car "will be considerably faster than the previous car," according to Dominick Infante, Manager of Product Communications for Subaru America. That's because the previous attempts were in mostly-stock versions of the Impreza WRX STI. The new car is a completely rebuilt, track-only special. Details on the engine and other specifics like aerodynamic tweaks are being held until the car's official launch. The Isle of Man Tourist Trophy is an annual time-attack motorcycle race on the small island located between the United Kingdom and Ireland. This year the event runs from May 28 to June 10. There are no sanctioned automotive races on the Isle of Man, so Subaru is essentially running the course for our entertainment. And as you can see in the video below from last year, it's riveting. We can't wait to see if the new car will break the 19-minute barrier. Subaru Racing Vehicles mark higgins