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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru PHEV possible next year, pure EV in 2021

Despite what its larger competitors are doing, Subaru has avoided the draw to create its own electric vehicle. Tighter emissions regulations around the globe, though, have the company reconsidering its options. The company is pouring a record amount of money into research and development, according to a report from Bloomberg, and that includes EV technology. Also, Subaru could introduce a plug-in hybrid as early as next year, and an all-electric vehicle by 2021. Subaru CEO Yasuyuki Yoshinaga tells Bloomberg that the company doesn't need a dedicated platform for battery-powered cars, and will likely put plugs into existing models. This way, the automaker doesn't have to partner with another company beyond finding a supplier for the motor and battery, and can extract the full value out of its current nameplates. A previous report suggests that Subaru would electrify the Outback or the Forester, but Yoshinaga doesn't confirm this in his interview with Bloomberg. Instead he uses a model that recently ditched its hybrid version in a hypothetical example: "If there's already an attractive Subaru model, for example the XV crossover, and if a customer in Beijing wants one but is only allowed to buy an electric vehicle, if there's no electric version then he can't buy it. Providing the choice of an EV means the customer can still desire the same Subaru." As for sourcing the battery, Yoshinaga says that a decision would have to come in about a year, and Panasonic and Samsung are possibilities. In addition to EVs, Subaru will use some of its $1.2 billion in funds set aside for R&D for the year ending in March, 2018 on driver assist technology, autonomous driving, and connected vehicles. Related Video:

Subaru secures permit to test self-driving car in California

The list of automakers that can test their self-driving cars in California is getting less and less exclusive by the minute. Its latest addition? Subaru. The Japanese company has secured an Autonomous Vehicle Testing Permit from the state's DMV on February 9th, bringing the total number to 22. Some Subaru models already have assisted driving features thanks to their camera-based Eyesight system, such as adaptive cruise control, sway warning and pre-collision braking. However, the company is developing new capabilities meant to kick in while doing speeds of up to 40 mph, including the ability to auto-start and stop in slow traffic. Subaru also wants to offer lane switching and auto-steering around bends and curves -- semi-autonomous driving capabilities for highways -- by 2020. It's unclear what features Subaru will be testing exactly, and if they're any of these. All that's certain is that it's joining both big-name and little-known companies on California roads, like NVIDIA, Ford, Good and Baidu. This article by Mariella Moon originally appeared on Engadget, your guide to this connected life. Related Video: News Source: DMV Government/Legal Subaru Technology Autonomous Vehicles California