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2015 Subaru WRX STI

In December, I put the 2015 Subaru WRX through its paces along some incredibly challenging roads in northern California, and to say I walked away impressed wouldn't really do my feelings justice. Say what you will about the way it looks, the new 'Rex is an awesome car, full stop. When it comes to all-weather sports sedans that won't break the bank, it's very tough to beat the WRX.
But then there's its big brother - the STI. The winged wonder. The rally superstar. The car that, to many - and to me - represents all that is right in the world of dirt-and-gravel thrills. Sharp as the WRX has always been, the hardcore STI model has always been a little bit sharper. But in recent years, that hasn't always been a good thing. What I've liked most about the WRX is the fact that it's not an always-on attack missile - it can be forgiving, easy to drive, and if I'm honest, reasonably comfortable. Because of that, in the WRX/STI debate, I've preferred the former for daily driving activities. I've always had a thing for That Wing, but in the outgoing car, the STI was never really far and away a more rewarding car to drive, and it offered exactly zero upgrades in terms of comfort or refinement.
The 2015 WRX is easily the finest example of Subaru's hot hatch sedan to date. But what happens when you try to turn the dial past 11? I headed back to NorCal, including a stop at the historic Mazda Raceway Laguna Seca, to find out.

Subaru could have all-electric CUV by 2021

Subaru doesn't exactly have an industry-leading electric vehicle program. It sells the Impreza Sport Hybrid in Japan and the Crosstrek Hybrid in the US. There have been electrified rumors and concept cars, but Subaru has been more content to promote getting out into the environment rather than using your car to help it. But maybe this'll change in 2021. That's when, according to a report in the Nikkan Kogyo Shimbun newspaper in Japan, the automaker will introduce an midsize, all-electric AWD CUV in the US. The EV would be based on the Forester or Outback and use a new global platform. As for where the cells, batteries, or motors would come from, there was no mention. The newspaper cited unnamed sources and all that an on-the-record spokesperson would say is that, "We have yet to decide on any specifics at the moment." Or, as Subaru of America's national manager of product communications, Dominick Infante, told AutoblogGreen, "It's a bit early for us to discuss electric vehicles and PHEVs." There's a good reason for Subaru to be considering going electric, and it's the same one that's pushing the entire industry to zero-emission vehicles: tighter emissions regulations. As much as we want to know everything now, it appears that Subaru is taking the same approach to all-electric vehicles as it did with hybrids. At the New York Auto Show in 2013, Subaru's executive vice president Tom Doll said that, "We at Subaru were not the first to market with a hybrid, but we sure made sure we did it right." If it takes the company until 2021 to release an EV, it had better get it right. Related Video:

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt