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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

2016 Subaru BRZ gets new touchscreen, lower price

Subaru is freshening up its lovable BRZ coupe for 2016, adding a spate of new options and tweaking the price ever so slightly. On the options front, the rear-driver gets a new 6.2-inch touchscreen multimedia system. Like the current car's standard 6.1-inch affair, it offers AM/FM/HD radio, satellite radio, and Bluetooth connectivity. The new system will also play nice with your smartphone, adding integration for Aha, Pandora, iHeartRadio, Stitcher, and a few other more mundane, everyday apps, adding weather and news features. A rear-view camera will also come standard. While the new infotainment system is added across the range, it's the only real change happening for 2016. The Limited trim remains identical to the 2015, offering owners an Alcantara trimmed cabin, with suede and leather seat accents and keyless access, while the car's exterior gets a body-color spoiler and fog lights. Dual-zone climate control, heated seats, and heated mirrors also come standard on the up-market trim. Despite the new 6.2-inch display, Subaru has actually cut prices by $300 on both versions of its two-door model for 2016. The base model kicks off at $26,190, while the Limited rings up at $28,190. Fans of the BRZ's six-speed automatic Philistines can get a two-pedal BRZ for $29,290, which includes the Limited trim equipment. Read on for the official press release, direct from Subaru. Related Video: SUBARU ANNOUNCES PRICING ON 2016 BRZ® MODELS SUBARU STARLINK™6.2"Multimedia System standard across all lines Priced $300 lower than previous model year Rear Vision Camera now standard Cherry Hill, N.J. - Subaru of America, Inc. today announced pricing for the 2016 BRZ line. Starting at $25,395, the BRZ, powered by a 200-horsepower 2.0-liter BOXER engine, marks a return to the fundamentals of sports car design, emphasizing low vehicle weight, an ultra-low center of gravity and precision steering. Available in Premium or Limited trim, BRZ models boast performance features, such as the sport-tuned suspension with front strut brace and TORSEN limited-slip differential. For 2016, the BRZ receives the SUBARU STARLINK 6.2" Multimedia System with a 6.2-in. single-touch gesture display, AM/FM stereo with HD Radio®, SiriusXM Satellite Radio, Radio Data Broadcast System, single-disc CD player, Bluetooth® hands-free phone connectivity and audio streaming, iPod® control, iTunes® Tagging, a USB port and an auxiliary input jack.

Scion trying to build business case for FR-S convertible as Subaru bows out

Hope may remain for a convertible version of the Scion FR-S, according to a report from Ward's Auto. You'll recall that rumors were swirling about the feasibility of a rear-drive Toyobaru convertible as early as October, and that back in November, Subaru - which makes the FR-S, Subaru BRZ and Toyota GT86 - essentially nixed the idea of an open-topped variant.
"We make the car, so if we don't make it, it can't happen," brand chief Yasuyuki Yoshinaga told Automotive News, according to Ward's, at the Tokyo Motor Show. "Our engineering department told me that losing the entire roof requires a complete redesign of the structure. It would need a big change."
Despite Yoshinaga-san's arguments against a droptop variant, Toyota is apparently still considering the model. Speaking to media at the 2014 North American International Auto Show, Scion's US vice president, Doug Murtha, hinted that the rear-drive droptop was in the works.