2003 Subaru Outback on 2040-cars

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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Impreza 5-door concept headlines Subaru's Tokyo lineup

Subaru is planning a whole raft of new debuts for the upcoming Tokyo Motor Show. One of them we've already seen in the updated Forester crossover. But that's just the tip of the proverbial iceberg when it comes to Fuji Heavy Industries' plans for the Japanese expo. Leading the lineup will be two brand-new concepts. Subaru will be showcasing a conceptual preview of the next-generation Impreza. The five-door hatchback is so far only being shown in sleek and shapely design renderings, so we'll have to wait as the show approaches to see more. But from what little we can see so far, the hatchback looks promising. Along with the Impreza is the hybrid Viziv Future concept, which builds on previous Viziv design studies in a crossover form that just might preview the upcoming replacement for the Tribeca. The sporty crossover concept is rendered in a muscular-looking take on typical Subaru style, in white with metallic and orange accents inside and out. A full glass sunroof lets the light into the thoroughly modern cockpit, with a large dashboard monitor and four individual bucket seats accessed by conventional front doors and what look like van-like, pillar-less sliding rear door like you might see on a Ford B-Max. The concept is fitted with a bike rack, automated driving is provided by the next-generation EyeSight system, and motivation comes from a turbocharged hybrid setup. This being a Subaru, it naturally features all-wheel traction, but it's provided through the road thanks to the electric motor on the rear axle. Other features of the Subaru pavilion in Tokyo include a luxed-up version of the WRX S4 dubbed SporVita, with an Italian leather interior. Other interior trim, 18-inch wheels, and a raft of otherwise optional equipment comes part of the package which will also bee seen on the Legacy. There'll be a few more new debuts – including new versions of the XV, Levorg, and WRX STI S207 – to be revealed later this month, along with the BRZ GT300 that Subaru fields in the Super GT series. Related Video: Subaru Exhibition Outline of the 44th Tokyo Motor Show 2015 October 7, 2015 Tokyo, October 7, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, will unveil two new concept cars at the 44th Tokyo Motor Show 2015 (Press Days: October 28 and 29; General Public: October 30 to November 8).

Subaru provides first glimpse at upcoming Forester STI

Have you been patiently awaiting an STI version of the Subaru Forester? Your wait may be over soon, good friend, as teaser images of just such a vehicle have surfaced online.
Set to debut on November 25, the 2015 Subaru Forester STI will reportedly feature more aggressive aero and cooling, upgraded rolling stock and brakes, and Subaru Tecnica International's signature bright-blue paint and red accents.
What we don't know is what will provide the motivation. There's a pretty big gap at present between the 250 horsepower offered in the top-of-the-line Forester 2.0XT and the 305-hp WRX STI, and we don't know where along the spectrum the Forester STI might fall. Nor do we know, for that matter, if it'll be offered Stateside. But we're looking forward to finding out.