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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

WA woman wins $90M Powerball, plans to buy Subaru Forester

This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lisa Quam recently hit the Powerball jackpot to win $90 million. Like many folks lucky enough to win, Quam says one of her first stops will be a car dealer for a new set of wheels. Her first thought isn't to choose high luxury with a Bentley Mulsanne or Mercedes-Benz S-Class, though. Nope, she plans to buy herself a Subaru Forester, which is an eminently practical (if predictable) choice for someone residing in Washington state. Hopefully, Quam will decide to spend a few extra bucks for the turbocharged XT trim; she can definitely afford it. For our money, Quam's Subaru isn't nearly as cool of a choice as the guy who decided to buy himself an used Acura NSX from Craigslist with his $448 million Powerball jackpot last year. They're both keeping things modest with their newfound fortunes, though, and that strikes us as a smart move.

Subaru recalls new Forester over pedal entrapment fears

Pedal entrapment and unintended acceleration are hot-button topics these days, so automakers are always staying alert for potential problems. For Subaru and its newly introduced 2014 Forester, the National Highway Traffic Safety Administration has issued a recall due to improperly manufactured floor mats that could become an obstruction for the gas, brake or clutch pedals. The good news, of course, is that even if drivers experience this problem, the 2014 Forester comes standard with brake override.
At issue with the floor mats on 10,137 Forester models built between January and March of this year is that the resin material used on the underside of the mats can curl when exposed to heat. If the leading edge of the driver's mat curls enough, it can come in contact with the pedals making acceleration, braking and shifting more difficult - possibly resulting in a crash. To fix the problem, Subaru is replacing the entire set of floor mats in all of the affected units. The official NHTSA recall notice is posted below.