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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru Impreza Sedan Concept previews future four-door in LA

Subaru previewed the next-generation Impreza hatchback at last month's Tokyo Motor Show, and now the appropriately named Impreza Sedan Concept displays how that concept looks in four-door form. Like the five-door, Subie says the styling elements on display here point towards the company's future design direction, not to mention the next-generation Impreza sedan that'll arrive late next year. Other than some darkened trim and slight tweaks to the lower air dam, the sedan and hatch concepts are essentially identical forward of the B-pillar. They even feature the same scalloped character line down the sides. The rear shape echoes the front's angular styling and also shares the five-door's C-shaped taillights. The Impreza Sedan Concept shares a similar footprint as the 2015 Impreza four-door. The wheelbase grows by an inch, to 105.1. However, overall length drops by about the same amount to 179.3 inches. Spy shots already show the 2017 Impreza sedan testing in heavy camouflage, and rumors suggest that it rides on the company's upcoming modular platform. A direct-injected boxer engine is reportedly under the hood, as well. Scroll down for more details in Subie's press blast. Subaru "Impreza Sedan Concept" Makes World Debut at 2015 Los Angeles Auto Show Tokyo, November 19, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today unveiled the "Impreza Sedan Concept" at the 2015 Los Angeles Auto Show. The Impreza Sedan Concept is a design concept car previewing the next-generation Impreza which is to be the first one of Subaru's next-generation strategic vehicles envisioned in FHI's Mid-Term Management Vision "Prominence 2020" announced in May 2014. While positioned as an entry model in the Subaru lineup, its compact body features a blend of bold expressions of Subaru's Dynamic & Solid design elements and a quality feel beyond its class - hinting at the design direction not only of the new Impreza but of Subaru's future models as a whole. Main Features of Impreza Sedan Concept The front, sides, and rear are seamlessly joined in the Dynamic & Solid surface structure, creating a three-dimensional and solid body that is a feature of Subaru styling. The dynamism is enhanced by well-placed character lines on the compact sedan style. The design expression of "Enjoyment and Peace of Mind", the value that Subaru provides to its customers, is fully pursued within the limits of the C-segment body size.

Subaru brings sportier XV, Legacy and Levorg concepts to Tokyo Auto Salon

'Tis the season of the auto shows, boys and girls. We just came down from the techno-fest that was CES, we're set for the start of the Detroit Auto Show, in the UK they're holding the Autosport International racecar show, and in Japan they just opened the Tokyo Auto Salon. And true to form, Subaru was on hand with a wide assortment of tuned machinery. Aside from the competition-spec WRX and BRZ we brought you a few days ago, Subaru also spruced up some of its production models for the street. One of the most intriguing was the Levorg S that gives us an idea of what the conceptual Legacy wagon would look like in STI spec, complete with the requisite blue paint, red trim and STI badges, but also a full aero kit, 19-inch BBS wheels and carbon-fiber trim, plus an interior with bucket seats, flat-bottom rim and all the fixins. The Japanese automaker also showcased a version of the Legacy sedan dubbed Blitzen, decked out in bright red with a similarly upgraded aero kit, 19-inch alloys and a two-tone interior. The XV Crosstrek that was recently launched on this side of the Pacific as a special edition in bright yellow rolled in to the Tokyo salon in the same shade, but with upgrades similar to those on the aforementioned Levorg and Legacy show cars. The XV Sport concept wears upgraded aero, 17-inch wheels and a complementing yellow-trimmed back interior. Also on display was an even less subtle WRX S4 customized by Prova, done up in white but with an outlandish body kit, 20-inch Enkei alloys and a dropped suspension, as well as the new Forester tS.