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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

2015 Subaru Outback offers more room and better econ behind that new face

While its new front fascia makes the biggest obvious impact, Subaru says changes to the entire 2015 Outback package make it roomier, more powerful, more efficient and quieter. The hexagonal grille gets it in line with the corporate template, to go along with a new shape to the lower grille and fog light cladding, a sharp crease for a shoulder line and a faster rake to the windshield. The rocker panel cladding and its 'toothed' molding remain, but it now also doubles as a step for when you want to place items on the roof rack.
Under the aluminum hood will either be a 2.5-liter, four-cylinder boxer engine with 175 horsepower and a carryover 174 pound-feet of torque, or a 3.6-liter inline-six-cylinder with 256 hp and 247 lb-ft exclusively in the 3.6R Limited model. Paired to the lower-friction Lineartronic CVT that is the only shifting choice, and aided by features like the active grille shutter system and electric power steering, Subaru estimates fuel economy for the four-cylinder at 25 miles per gallon city, 33 highway and 28 combined, an increase of 1/3/2 mpg over the outgoing car. The sixer is pegged at 19 city, 27 highway and 22 combined, an increase of 2 mpg across the board.
The Outback has grown in every dimension, but never by more than 0.7 of an inch. The passenger cabin grows by 2.7 cubic feet, though, so occupants have more shoulder, hip, elbow and legroom. The cargo hold is enlarged by 1.2 cu-ft with the rear seats up, by 2.0 cu-ft with them down and the load floor is flatter. Accessing it is made easier by the memory height function on the power tailgate and new release handles for the rear thrones. Cabin ambiance is improved by sound abatement measures like an acoustic windshield, thicker panels and more noise-insulating foam.

2015 Subaru WRX STI goes for the gold [w/video]

If the all-new 2015 Subaru WRX has taken a good thing and made it great, then this should be, well, greater. Meet the range-topping WRX STI, packing more power, a decidedly more aggressive suspension tune, beefier looks, a giant wing and (woo!) gold wheels.
Those spiffy BBS wheels and WRC rally-ready matching WR Blue paint won't necessarily be around forever, though - Subaru is offering this package (along with unique interior trim) on the STI Launch Edition, limited to just 1,000 units. And cool as it may look, there's far more to love about the new STI package.
Power comes from a 2.5-liter turbocharged boxer four-cylinder engine, sending 305 horsepower and 290 pound-feet of torque to all four wheels via a six-speed manual transmission. (Launch Edition models even get a short-throw shift kit, which will likely be available as a dealer-installed accessory thereafter). Unlike the standard WRX, a do-it-yourself 'box will be the only transmission available. Subaru is employing its new - *ahem* - Multi-Mode Driver Controlled Center Differential version of the Symmetrical All-Wheel Drive, which, in addition to a standard 41/59 torque split, uses things like torque vectoring, and, when put in manual mode, allows the driver to select one of six center differential locking levels. In other words, the STI should be incredibly sharp on the road - sharper than ever before.