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Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.

2015 Subaru Outback

"We like producing cars that are different." That's the company line trumpeted by several Subaru executives during the launch of the 2015 Outback - one of Fuji Heavy's most successful vehicles to date. Managing Editor Jeremy Korzeniewski accurately noted that while Subaru has never really found salvation with its mainstream sedans, it's the higher-riding, butcher offerings like the Outback and the Impreza-based XV Crosstrek that have been sales stars for the Japanese company. In 2013, for example, Subaru sold nearly three Outbacks for every Legacy it moved. And in 2014, the XV is on pace to outsell the Impreza upon which its based.
But Subarus have always been different, catering to unique customers that desire something a bit more special than your run-of-the-mill sedan or crossover. It's clearly worked, with Subaru having posted 30 months of year-over-year sales increases as of this writing. And even as the automaker's portfolio goes more mainstream, smoothing out its serially awkward styling and gunning for a larger market share here in the United States, that intrinsic Subaru differentiation is still baked in to each and every product.
It's that new Outback we're here to talk about today, a vehicle that's been comprehensively redesigned for the 2015 model year while not shaking up the formula that's made it successful since its inception in the mid-1990s, back when it (arguably) launched what we now know as the crossover utility vehicle segment. It's still plenty different - and plenty good, too.

2015 Subaru WRX: Accident, wheels and tires

I'm sure this thing is going to be a total hoot in the snow. I am not a morning person. At all. Thankfully, the Autoblog team knows this – I rarely get bothered before 8:30 AM unless it's seriously important. So when associate multimedia producer Chris McGraw started blowing up my phone at 6:45 AM on a Thursday, I knew it wasn't going to be good. "I got rear-ended in the WRX," McGraw informed me, a shaken-up tone emanating from the other end of the line. Poor guy was on his way to the gym, for his pre-office morning workout, and an older gentleman in a Chevrolet S-10 struck the back of the Subie while trudging through a traffic jam on I-696 just northeast of Detroit. Everyone was fine, and McGraw says that the dude's pickup was in significantly worse shape than our dear Subaru. But the WRX was still pretty banged up, and later that day, it was delivered to the body shop for what turned out to be a lengthy repair process. What you're looking at is $4,620.83 worth of damage. What you're looking at is $4,620.83 worth of damage, but thanks to Autoblog parent company AOL's fleet insurance policy, we were only on the hook for our $1,000 deductible. Nearly all of the rear body panels had to be replaced, as did the bumper and taillight assembly, and after several weeks of being put under the knife at Suburban Collision in Troy, MI, our Subaru has mercifully emerged good as new. The day after the 'Rex came home, I dropped it off at our trusty Subaru dealer – Hodges, in Ferndale, MI – for some routine maintenance, including finally getting its broken fuel door repaired. The whole pull-the-door-open-with-your-fingernails thing had become increasingly annoying, and I'm happy to report that everything now works as it should. And since it was part of a technical service bulletin, no money changed hands for this service. If there are any 2015 WRX owners in the greater Autoblog commentariat, I'd love to know if your cars have experienced the same issue. While at the dealer, I also signed the WRX up for one very special, very important update: the fitment of winter tires and – yes! – gold wheels. I have a strong personal belief that WR-Blue Subarus should come standard with gold wheels from the factory (like the Launch Edition STI), but since the Japanese automaker doesn't even offer these rollers on anything but the aforementioned, limited-edition STI, I took matters into my own hands.