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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Police bravely rescue mannequin from cold car

Police in an upstate New York town broke into a car last week to save an elderly woman only to discover she was a lifelike mannequin. Police in Hudson, NY, got a troubling call on Friday, December 16, that a woman had frozen to death in a car, ABC News reported. HPD rushed to the scene and found what appeared to be an elderly woman unresponsive in a snow covered Subaru. The weather was bitter cold, and police feared the worse. Sergeants leaped into action and smashed out the car's rear passenger window. That's when first responders realized that the supposed victim in the front seat wasn't a person at all, but an extremely lifelike, life-sized mannequin. The mannequin was dressed in a sweater, blouse, slacks, and shoes and had an oxygen mask covering its nose and mouth. Glasses, lifelike hair, teeth, and even a smattering of liver spots on the hands and face completed the illusion. Eventually, the Subaru's owner showed up and explained the strange situation. He told police he was a sales manager for a medical supply company, and that the mannequin was a CPR training device. He told the officers that he regularly transports the mannequin buckled into the front seat of his car. The HPD was not particularly happy with this explanation, while the Subaru owner was annoyed that his car was smashed open. "I can't put what he said on air, but he was not very happy with the police department for forcing entry into his car," Hudson Police Department Sergeant Randy Clarke told WTEN. "If it was a joke, it was a very poor tasteful joke. If it was a matter of convenience for him, it was a station wagon, carry your mannequin a little bit better. The mannequin was in the front seat with a seat belt and appearing to be a passenger in the car." There are no charges pending in the incident, HPD said. Related Video: News Source: ABC News, WTEN Auto News Weird Car News Subaru hudson

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.