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Subaru mulls motorsports return, nixes small CUV plans

The Subaru WRX STI breaking the automotive lap record at the Isle of Man might be just the beginning of the headlines trumpeting a Subaru racecar. According to the latest rumors, the Japanese brand is looking at taking motorsports more seriously in the future. That could possibly even mean endurance racing at Le Mans.
According to Auto Express, the brand is mulling a greater participation in motorsport, but the big question is where. The World Rally Championship isn't a certainty because it now favors smaller cars like the Volkswagen Polo. Subaru still competes in series like Rally America and Global Rallycross, but there are bigger stages to play on.
What's interesting, is that this commitment to motorsports comes right as the automaker is denying plans to build a small CUV for its passenger car lineup. According to Auto Express, the company has no intention of developing a crossover smaller than the current XV Crosstrek. Even if the sales are there, it would just cost too much to develop. In the US, at least, the XV is doing great with sales up 42 percent in July.

Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.

Subaru Viziv Future Concept conceptualizes the future

Well, here's a rugged little thing. It's the latest in Subaru's Viziv series of concepts, unimaginatively called the Viziv Future Concept. But never mind the name, what we have here is a forward-thinking SUV that packs a new hybrid powertrain, downsized turbo engine, and reworked version of Subaru's Symmetrical All-Wheel Drive. That said, there's little to learn about these reworked systems, with Subaru's own press blast saying a whole lot of nothing about the new technologies found within the Viziv. Only the updated AWD system gets an explanation, with Subaru saying the "propeller shaft has been eliminated by mounting the single motor concentrically on the rear axle in a compact layout. In addition to AWD capabilities, a flat floor is realized for an expansive, comfortable interior space." What does the Viziv mean for Subaru? It's hard to say. Initially, this concept looks like a neat take on a next-generation Forester, but let's also remember that Subaru plans to re-join the three-row SUV segment soon with a proper replacement for the Tribeca. In any case, it's a tough-looking thing, and something we could easily see fitting in with Subaru's range of rugged all-rounders. Related Video: Subaru VIZIV Future Concept (world premiere) Subaru VIZIV Future Concept is a SUV-type concept model embodying the future vision of car development for "enjoyment and peace of mind" that Subaru wants to provide to customers. Along with a package of design features that motivate the owner to get out and get active, this car gives a look at next-generation technologies that will further enhance the reputation of Subaru for "enjoyment and peace of mind" in driving. Among them are the automatic driving technology resulting from the ongoing evolution of EyeSight, and the power unit combining a downsized turbo engine with a hybrid system. Subaru remains focused on providing cars that enrich the lives of customers, as the start of an exciting new chapter. The Subaru VIZIV Future Concept gives a glimpse at the future Subaru has in mind for the brand. 1. Design The design concept is "Subaru & Active Life". Giving concrete form to the Subaru Dynamic & Solid design theme, the design clearly shows the value of "enjoyment and peace of mind", while generating the urge to go out and actively discover the wide world. Exterior The body as a three-dimensional solid form is given a clear polished surface enhancing the impression of high density and sturdiness.