Subaru Impreza Wrx on 2040-cars

Auto blog

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

This Subaru BRZ has a snowmobile engine and gets 104 mpg

A hybrid powertrain didn't win the Honda CR-Z numerous fans, but it might be the magic ingredient in making the Subaru BRZ more potent. This is the "Car of the Future" as envisioned by Mississippi State University's Center of Advanced Vehicular Systems – the result of a two-year project, which married a front-mounted 850 cc snowmobile engine with two electric motors powering the rear wheels. The battery pack accounts for 12.7 kWh, which enables the car to go 50 miles on just electric juice. The two-liter boxer engine is no more, but what the car loses in cubic inches it gains in MPG. According to MSU engineers, the re-engineered car gets 104 mpg equivalent, and it only weighs 2,904 lbs: about 60 lbs more than an unmodified Sportshift BRZ. It clocks a 0-60 mph run at around 5.7 seconds, too, which beats a stock automatic BRZ by a second. The electric brain of the car improves the range by calculating optimizing algorithms, based on earlier driving. The guys from MSU's Bagley College of Engineering call this Predictive Engine Control. The most likable thing about this project might be that it's still clothed in a sports car body. Future-proof car designs are often focused on mobility instead of the driver, and choosing a BRZ as the basis shows how there's still room for petrolheads in the future.

Jeep Moab Concepts, Rumors, And More | Autoblog Podcast #470

Episode #470 of the Autoblog Podcast is here. This week, Dan Roth, Chris Bruce, and Brandon Turkus talk about this year's concepts for the Easter Jeep Safari in Moab, rumors of a mid-engined Subaru sports car and the looming reveal of the next Impreza. We also cover more rumors of a simpler Acura NSX, and some other tidbits, including Ford's movie projector patent and the Opel Astra winning the European Car of the Year award. As always, we start with the Autoblog Garage and wrap up by answering your questions. Check out the rundown with times for topics, and thanks for listening! Autoblog Podcast #470 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics 2016 Easter Jeep Safari concepts Mid-Engine Subaru rumors Non-hybrid Acura NSX 2017 Subaru Impreza to be revealed at NYIAS Ford patents in-car movie projector Opel Astra is 2016 European Car of the Year In The Autoblog Garage 2016 Mercedes-Benz C450 AMG 2016 BMW X1 xDrive28i Hosts: Dan Roth, Chris Bruce, Brandon Turkus Rundown Intro and Garage – 00:00 Jeep Concepts - 21:57 Mid-Engine Subaru - 38:45 Acura NSX - 43:18 Subaru Impreza - 44:59 Ford Projector - 47:48 Astra ECOTY - 49:50 Q&A - 52:09 Total Duration: 58:11 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Acura Ford Jeep Subaru Opel easter jeep safari acura nsx type r