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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru launches STI-tuned Forester tS in Japan

Subaru Tecnica International, better known by its initials, STI, has finally unveiled its work at tuning the Forester into a higher performance machine. Unfortunately while tweaks to the suspension and styling are plentiful, it's not clear how much acceleration is going to improve from just a few minor upgrades to the powertrain. All of the tS models come with a turbocharged, 2.0-liter four-cylinder and continuously variable transmission. STI fits new software to control the engine and gearbox, plus a cooler for the CVT, but Subaru doesn't say what effect this has on overall performance. The Sport Sharp driving mode has also been also retuned in the SI-Drive system. However, the Forester tS should definitely be a better handler with a 0.6-inch (15-mm) drop for the suspension and STI parts for the strut tower brace and rear subframe support. The upgrade to forged 19-inch wheels from BBS and commensurately larger tires should help the CUV stick to the road better, too, and Brembo ventilated brake discs front and rear can bring things to a halt. On the outside, the Forester tS wears some subtle updates with a cherry-red pinstripe running around the front grille and rear bumper. STI also fits a new front and rear spoiler, plus black mirrors provide a little contrast on each side. Inside, there are some new seats up front with a mix of black leather and Ultrasuede with red stitching and matching door panels. We were hoping Subaru might let STI go wild on the Forester to create a higher-riding take on the WRX STI, but that didn't happen. The tS goes on sale in Japan on November 25 and is limited to just 300 units. Prices ring up at 4,027,778 yen before the country's consumption tax ($34,170). Scroll down for all the details about this hotted-up crossover. STI Releases Subaru "Forester tS" in Japan Nov 25,2014 Tokyo, November 25, 2014 - Subaru Tecnica International Inc. (STI)*1 today announced the release of the Subaru "Forester tS", which goes on sale on November 25 through Subaru dealerships in Japan. With a development concept focused on creating an on-road vehicle which has a rugged styling, responsive handling performance and quality feel, the Forester tS offers an enhanced version of the driving performance the Forester provides as an SUV, delivering the ultimate in driving enjoyment and pleasure of ownership. The Forester tS benefits from its own exclusive tuning the "S# (Sport Sharp) mode" for "SI-DRIVE".

Subaru builds 3 millionth car in America

Subaru announced August 1 that its Indiana factory completed the 3 millionth American-built Subaru, a Lapis Blue Pearl Outback. The company reached the milestone July 28. Subaru has been building cars at its factory in Lafayette, IN, since 1989. The factory opened as a joint venture with Isuzu, but Subaru eventually took full ownership. Subaru first built North American Legacy sedans and wagons at the factory, followed by the Outback, Baja, and Tribeca. Subaru plans to upgrade the Indiana facility to handle increased demand. The company will double capacity from 218,000 units to 436,000 by March 2019. Subaru will add Impreza production toward the end of the year, and begin production of a three-row crossover in 2018. Related Video: