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Subaru suing CA dealership for alleged false customer surveys

Whenever you buy a new car from a dealer these days or sometimes even go in for service, you can expect to fill out a customer satisfaction survey at some point down the road. The responses are actually quite important to showrooms because automakers require the businesses to keep things at a certain level or face penalties. However, a Subaru dealer allegedly found a way to game that system, at least briefly, and now the Subaru of America has filed a lawsuit in US District Court for breach of contract. South Coast Subaru in Costa Mesa, CA, reportedly falsified 224 customer satisfaction questionnaires in 2014, according to Automotive News. The scheme wasn't that hard to figure out, though. All of the faked surveys were allegedly submitted through the IP address of an Acura showroom managed by the same dealer. Under normal circumstances when someone buys a Subaru, the dealer is supposed to collect the customer's email address and submit it to the automaker. However, South Coast allegedly presented false addresses, and then managers had employees fill the forms out during lunch. Subaru claimed in the suit that by doing this the dealer harmed the company's product reputation and its goodwill among customers. "Defendants prevented Subaru from discovering the actual customer satisfaction level of Subaru retail customers at South Coast Subaru by providing sham customer surveys to [Subaru]," the complaint said, according to Automotive News. Related Video:

2015 Subaru Outback

"We like producing cars that are different." That's the company line trumpeted by several Subaru executives during the launch of the 2015 Outback - one of Fuji Heavy's most successful vehicles to date. Managing Editor Jeremy Korzeniewski accurately noted that while Subaru has never really found salvation with its mainstream sedans, it's the higher-riding, butcher offerings like the Outback and the Impreza-based XV Crosstrek that have been sales stars for the Japanese company. In 2013, for example, Subaru sold nearly three Outbacks for every Legacy it moved. And in 2014, the XV is on pace to outsell the Impreza upon which its based.
But Subarus have always been different, catering to unique customers that desire something a bit more special than your run-of-the-mill sedan or crossover. It's clearly worked, with Subaru having posted 30 months of year-over-year sales increases as of this writing. And even as the automaker's portfolio goes more mainstream, smoothing out its serially awkward styling and gunning for a larger market share here in the United States, that intrinsic Subaru differentiation is still baked in to each and every product.
It's that new Outback we're here to talk about today, a vehicle that's been comprehensively redesigned for the 2015 model year while not shaking up the formula that's made it successful since its inception in the mid-1990s, back when it (arguably) launched what we now know as the crossover utility vehicle segment. It's still plenty different - and plenty good, too.

Here's why the most-ticketed cars story is junk

A recent study from Insurance.com found that owners of the Subaru WRX were the most likely people in the US to be ticketed for traffic infractions, with 33.6 percent of them receiving a citation in the last three years. Coming in a close second and third were drivers of the Pontiac GTO at 32.7 percent and the Scion FR-S at 32.6 percent. At first glance, this report looks like just a mildly interesting anecdote to tell your friends during a lull in conversation, but there seems to be a serious problem with the methodology here that might be blowing these numbers way out of proportion. Insurance.com explains that it based the study on 557,238 drivers who requested online insurance quotes from its service from January 1, 2013 to July 2014. To make it onto the list, a vehicle needed over 50 quotes, and in the end that left 526 models. However, these facts are almost useless because the list isn't based on percentages from the whole pool. The study's ranking comes from owners of specific vehicles, and these numbers aren't mentioned anywhere in the company's press release. All we know about the sample size for each model is that it's higher than 50. Assuming that amount for the WRX means it would only take about 17 people with tickets using the site to put the sporty car in first place. These unknown model sample sizes might explain some of the extremely odd entries on the list. For example, the long-discontinued Mercury Topaz is in seventh place with 28.8 percent of its drivers receiving tickets. The GTO and Toyota Supra are also in the top ten and out of production. Just a few people searching for these vehicles could be the reason for these strange results. Obviously automotive studies have their place, but this one just appears to have gotten confused along the way. Scroll down to read the report to see what we mean. Ticket magnets: The cars with the most violations September 30, 2014 (Foster City, CA) – One in three drivers of the Subaru WRX has a recent traffic violation, according to a study by Insurance.com, the car insurance comparison-shopping website, putting the turbocharged, all-wheel-drive sport-compact atop its ranking of cars that get the most tickets. The most-ticketed brand overall was Scion, with 27.5 percent of all owners reporting a traffic violation. Insurance.com looked at data from 526 models and more than 557,000 recent customers.