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Poor sales prompt Subaru to kill the Crosstrek Hybrid

The Subaru XV Crosstrek is a major hit. It's high off the ground, offers enough seating for five, and has Subaru's iconic all-wheel-drive system, which is exactly what modern consumers want. As we pointed out last year, Subaru posted impressive sales figures thanks to its crossover lineup, which includes the Forester, Outback, and XV Crosstrek. It turns out, though, that Subaru owners aren't interested in the hybrid variant of the crossover, as Subaru plans to axe the XV Crosstrek Hybrid, reports Cars Direct. The discontinuation of the XV Crosstrek Hybrid is due to the crossover's poor sales figures, claims Cars Direct. Subaru introduced its first-ever production hybrid, the XV Crosstrek Hybrid, in 2013 and after just three years the vehicle is being killed. As we pointed out in our review of the vehicle, the hybrid's larger price tag and marginally better fuel economy made it a tough choice over the non-hybrid models. The XV Crosstrek Hybrid starts – sorry, started – at $27,245, while the base 2.0i model has - had - a price tag of $22,445. That's $4,800 more for a vehicle that gets seven mpg better in the city and only three mpg more on the highway at 30 mpg city and 34 mpg highway. We reached out to Subaru for a comment, but haven't heard back yet. We'll update the story when we hear back from the automaker. Related Video: Featured Gallery 2014 Subaru XV Crosstrek Hybrid: First Drive View 53 Photos News Source: Cars DirectImage Credit: Copyright 2016 Jonathon Ramsey Green Plants/Manufacturing Subaru Crossover Hatchback subaru xv crosstrek subaru hybrid discontinued subaru xv crosstrek hybrid

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Junkyard Gem: 1990 Subaru XT

Back in the 1980s, Subaru decided that the futuristic-looking, gadget-packed Alcyone would go over well in North America, and so the XT became available for the 1985 through model years. They were reasonably popular in California, and I saw this discarded example awaiting its fate in a Los Angeles wrecking yard. Because the boxer engine in the XT was so low, the car could have an extreme wedge-shaped body and a very low coefficient of drag. Inside, an asymmetrical steering wheel, gearshift that looked like it had been torn from the cockpit of a Mitsubishi F2, and Mars Base-style controls made Toyotas and Hondas of the era look staid and sensible. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. When you adjusted the tilt steering wheel, the instrument cluster moved with it. If you were really serious, you could get an XT with a video-game-style digital instrument cluster. You could get an XT Turbo (with 115 horsepower), or an XT6 (with six cylinders and 145 horsepower). Four-wheel-drive and all-wheel-drive systems were available on some models for some years. This car here is an ordinary front-wheel-drive XT with naturally-aspirated 90-horse four-cylinder. Not a speck of rust, pretty straight, but nobody was willing to save it. Next stop: the crusher! Related Video: Featured Gallery Junked 1990 Subaru XT View 10 Photos Auto News Subaru