2014 Subaru Impreza 2.0i Premium on 2040-cars

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Why I chose a Subaru WRX over a BRZ

It was early 2012, and I was ready to get a new car. Not just any car, but the car I had dreamed about for no less than a decade: the Subaru Impreza WRX. There was something about this car that always appealed to me, even before the WRX was sold stateside; originally it was the Impreza 2.5RS that caught my eye. What was so special about the WRX? Well, I loved the idea of having a small car with all-wheel drive and good power, all in a relatively affordable package. It was one car that could do it all. Oh, and that fresh rally blue paint and signature boxer rumble were easy on the eyes and ears. It was a long time coming. I was just about ready to place an order with my Subaru dealer. But wait. What's this? A new kid on the block. Subaru was releasing its long-time-coming, rear-wheel-drive sports car: the BRZ. I was enticed early on when it was announced that Toyota and Subaru would jointly develop a lightweight sports car, and my interest was piqued once I saw the beautiful FT-86 concept. Now I kind of had a tough choice. I still wanted the WRX, but also liked the idea of having a proper sports car with a low center of gravity and low weight. Very different cars, I know, but both offered the fun I craved. I didn't get to drive a BRZ, but I did sit in one and enjoyed the low seating position and crisp feel of the shifter. I could tell it was one car that would feel connected to the road, a true driver's car. After some deliberation and research, I ended up ordering the WRX, my original goal. Why? For one thing, the BRZ was so new that I couldn't get invoice pricing. Plus, with the winters here in Chicago, I really wanted AWD; I was pretty much tired of FWD, and didn't want to risk driving RWD in snowy/icy conditions. Further, the WRX provided usable back seats and plenty of cargo space in the hatchback version (which is the one I chose). To top it off, I loved the power I'd get with the WRX, even though it wouldn't handle quite like the low-slung BRZ. Long story short, it came down to what I mentioned earlier: one car that could do it all. The WRX is a jack of all trades. It offers a nice blend of performance and practicality. Do I have any regrets? Not at all. If my financial situation allowed for it, I would love to have an AWD daily driver and a RWD sports car for occasional use (either a BRZ, MX-5, or S2000), but since I could only afford one vehicle, the WRX was the right choice for me. I liked it so much, in fact, that I upgraded to a 2016 WRX.

Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

2017 Subaru BRZ gets more power, optional Performance Pack

Most of the recent action with Toyobaru sports cars has centered around the Toyota side, which saw the Scion FR-S replaced by the updated and rebranded 2017 Toyota 86 for our market. Now, Subaru's version of the rear-drive coupe is getting a similar set of updates. It gets to keep its name, though. Like its Toyota-badged twin, the BRZ sees some engine updates – changes to the shared 2.0-liter, flat-four's internals are aimed at reducing friction. A new aluminum intake and a redesigned exhaust bump output up from 200 horsepower and 151 pound-feet of torque to 205 ponies and 156 lb-ft on manual-transmission models. To go along with that, the manual's final-drive ratio has been changed from 4.1:1 to 4.3:1, so there should be an improvement in acceleration. (Incidentally, this must have been Toyota meant when it said the 86 gets different manual gear ratios for 2017.) It's not the turbocharged engine some have been craving, but we can all agree that a little extra output is better than none. Those paying for the automatic transmission are left out, though. The Subaru has also gotten a small set of suspension updates. There are new springs and dampers, a larger rear sway bar, and some adjustments to structural braces to increase rigidity, so nothing too dramatic. Subaru has reprogrammed the stability-control system to allow drivers more freedom, which has led to a showy rebranding of the Sport mode to a new Track setting. A new option is the Performance Package, which includes Brembo brakes with upsized rotors fore and aft, new Sachs-branded shocks, and black 17-inch wheels. The Performance Pack is only available on Limited models with a manual transmission, further strengthening the argument against the auto. The Performance Pack also helps differentiate the Subie from its Toyota pal, as those items aren't available on the 86. There are some subtle aesthetic changes too, similar to those on the 86. (Noticing a pattern?) Subaru restyled the front and rear fascias, and added LED lamps at all four corners. Limited models come with a new 4.2-inch LCD display that sits to the right of the tachometer; in addition to mechanical info like oil temp, water temp, and battery voltage, it can show a G meter, a steering-angle indicator, gas/brake meters, and a stopwatch. The 2017 BRZ Premium and Limited will hit dealers in September. You'll have to wait until winter of 2017 to get your hands on a car equipped with the Performance Pack.