2014 Subaru Impreza 2.0i on 2040-cars

Auto blog

Day 2: We made it to Patagonia | Subarus in South America

We made it. After Monday's layover in Buenos Aires on Tuesday afternoon, Chris McGraw and I landed in El Calafate, Argentina – right smack in the middle of Patagonia. The Andes mountains were to our west, open plains and lakes cut by glaciers to our east. McGraw and I settled inside a Subaru Outback, and with big smiles on our faces, high-fived as I said the words, "Dude... We're in f*cking Patagonia." Our official adventure starts today, where we're driving a number of Subaru crossovers on all sorts of terrain, visiting glaciers that are larger than most American cities, and taking in some of the most scenic landscape I've ever laid eyes on. Crosstreks, Foresters, and Outbacks will get us to our next destination, and we'll have a full recap of the day's activities for you tomorrow morning. Be sure to follow along with us on social media – Autoblog's Facebook, Twitter, and Instagram will provide more insights into our journey. Of course, both Chris and I will be posting individual impressions from the journey, so follow us, too (@stevenewing and @thequikdraw). In the meantime, get an idea of our epic surroundings in the video above.

Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru planning modular platform, seven-seat SUV, plug-in hybrid

Fiat Chrysler Automobiles isn't the only big name in the auto industry releasing details on its future plans. Subaru, and its parent company Fuji Heavy Industries, is aiming to bump its North American sales up from 478,000 to 600,000 by 2020. Now, that seems pretty reasonable, especially in the face of FCA's hugely ambitious goals for Alfa Romeo and Maserati. It's how Subaru will go about increasing the sales, though, that has us intrigued.
A focus on more fuel-efficient, direct-injection engines will complement a new platform, while the company is contemplating expanding capacity at its Indiana factory, which will now have more room since Toyota Camry production will be ending there.
As for that new platform, it's called the Subaru Global Platform. Original, we know. It's a modular deal and will eventually underpin a vast range of future Subies following its debut in 2016. The new platform may also end up underpinning a seven-seat SUV, which would serve as the successor to the Tribeca and debut between 2016 and 2020, according to Automotive News.